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Loyalty360 Reads: March 24 | American Family Rolls Out Rewards for Infrequent Drivers; Hudson’s Bay

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American Family Rolls Out Rewards Program for Infrequent Drivers in Arizona
American Family Insurance has partnered with Cambridge Mobile Telematics (CMT), a smartphone telematics company, to create the MilesMyWay auto insurance program that rewards drivers for driving less.

The app-based program is a pay-as-you-drive (mileage-based) telematics offering that allows drivers to earn rewards each month based on the exact mileage they drive, giving drivers the ability to adapt their auto policies to their changing driving habits due to the COVID-19 pandemic.
Hudson’s Bay Delivers a Digital Game-Changer With Thousands of New Products
Canadians will find more to love on thebay.com as Hudson’s Bay announces the launch of its online Marketplace. Hudson’s Bay Marketplace will bring more than 500 new sellers to thebay.com by the end of 2021, and introduce new and significantly-expanded category offerings including sports and recreation, tech, pets, health and wellness, and even vintage designer handbags and watches to the brand’s assortment. The fully-integrated Marketplace will provide Canadians with a seamless shopping experience to discover even more new and exciting products on thebay.com, beginning today.

“As part of our digital-first strategy, the launch of Marketplace catapults Hudson’s Bay to the forefront of eCommerce in Canada,” said Iain Nairn, President and CEO of Hudson’s Bay. “We now have the ability to add millions of products to our offering, quickly adapting to customer demand. The response from the seller community has been extraordinarily positive as more and more brands seek to join this modern and convenient shopping experience.”
Panera Bread Launches "Hunger, Interrupted" Teams Up with José Andrés
Humanitarian, chef and restauranteur José Andrés and Panera Bread have partnered over shared values of hunger relief and fresh ingredients to help raise awareness of a pervasive issue in our food system: food insecurity.

Today, Panera Bread unveils "Hunger, Interrupted" – a special installment of the brand's series, "Food, Interrupted." The episode takes a deep dive into the hunger crisis and Andres' relief work with World Central Kitchen, a leading organization he founded to feed those in need. Now, Panera guests nationwide can help join in the fight against hunger– today through March 31, for any whole sandwich purchased at a participating Panera location, the brand will donate part of the proceeds (up to $100,000) to World Central Kitchen*.
Incentive Solutions Releases New Guide to Building a Distributor Loyalty Program
Atlanta-based incentive company Incentive Solutions released a new distributor loyalty program guide, How to Build a Loyalty Program for Distributors. The guide is available in PDF format, free to download from Incentive Solutions' resource library.

The How to Build a Loyalty Program for Distributors guide includes foundations for loyalty program set-up such as setting goals, choosing appropriate rewards, and budgeting effectively. These basics can help manufacturers or suppliers build a new distributor loyalty program from the ground up. The guide also suggests specific ways manufacturers can improve, enhance, and expand loyalty programs with strategic technology implementation, communication plans, and investment practices.
Comarch Unveils DIAMETRICS, a Proprietary Loyalty Program Health Check Methodology
Comarch, a global provider of software-defined products and services for driving customer loyalty, has revealed the latest addition to its portfolio called DIAMETRICS, which is a proprietary methodology for conducting an in-depth health check of one's loyalty program. Using this framework, Comarch's loyalty experts can evaluate the program's KPIs in reference to industry benchmarks and identify key areas of underperformance.

The new DIAMETRICS methodology will allow Comarch's clients to determine exactly what measures they need to take to improve their loyalty programs and, ultimately, increase their customers' engagement. Following the principles of DIAMETRICS, Comarch can perform a detailed analysis of rivaling loyalty programs, measure customer satisfaction via carefully designed surveys, verify program contribution to sales growth, and analyze a given company's loyalty related IT infrastructure. The findings are consolidated into a single DIAMETRICS Loyalty Program Health Check Report, which includes recommendations on the design of the loyalty program and advice on how to make improvements in each of the reviewed areas.

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