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Loyalty360 Reads: March 27 | Automakers Look to Keep Customers Loyal, Red Roof Launches Student Supp




Automakers Boost Loyalty Discounts Amid Coronavirus
The Coronavirus has impacted vehicle production and is expected to have a significant impact on sales, but some manufacturers have announced new discounts to keep customers loyal. For example, Hyundai introduced a $1,000 Valued Owner Coupon last week for customers buying or leasing a 2020 Santa Fe, and with the 2020 Sonata, this can be combined with 0 percent APR for 60 months and no payments for 90 days. Similarly, Honda is offering a $1,000 loyalty discount across nearly its entire lineup, which can come out to substantial savings when combined with other incentives. Other brands offering loyalty discounts include Acura ($500 discount when buying instead of leasing), Volvo (discount varieties by region), and Mercedes-Benz ($1,000 loyalty discount on most models).
Pizza Hut Expanding Team to Serve America Through Contactless Delivery, Carryout, And Curbside Pickup
Pizza Hut is committed to doing its part as more customers and families are in search of safe, fast, and reliable food options from brands they trust. With an increased focus on the safety of both customers and employees, Pizza Hut is now offering contactless delivery nationwide, which can simply be selected at checkout. Customers can also choose contactless carryout or curbside pickup if they prefer.
Also, this week Pizza Hut announced it is hiring, with more than 30,000 open positions currently available nationwide. Most importantly, these are permanent positions. Available jobs include cooks, shift leaders, restaurant managers, and virtual call center agents.
Red Roof Launches Student Support Program, Offering Discounts to Help College Students Across the Nation Find Alternative Housing
With many locations conveniently located near college campuses, Red Roof has launched the Student Support Program to help students who can not get home find an immediate place to stay. The Support Program provides students with a 30 percent discount, per room, for stays at participating locations across the country, including Red Roof Inn and Red Roof PLUS+ properties. For students that need longer-term accommodations, students staying for seven days or more will receive a $25 Amazon gift card to help purchase essential items. "We know there is a real need for students who are scrambling to find a place to stay and may be far away from their hometown and family with nowhere to go," says Marina MacDonald, CMO at Red Roof. "Red Roof has many locations near colleges and universities, and we have created the Student Support Program to provide secure and safe accommodations to give students some stability and peace of mind."
Neiman Marcus Joins Forces with Joann Stores to Sew Masks, Gowns, and Scrubs
Neiman Marcus and Joann Stores have partnered to quickly supply health care workers with protective gear, including masks, gowns, and scrubs starting this week. The work is happening at Neiman Marcus alterations facilities in California, New Jersey, and Florida, and the first shipment will go out to health care providers later this week. John Walls, a spokesman for Neiman Marcus, said that both companies are covering their costs.
McDonald’s Temporarily Pulling Its All-Day Breakfast Menu
McDonald’s is pulling its all-day breakfast menu to simplify operations as the Coronavirus outbreak strains restaurant operations. “To simplify operations in our kitchens and for our crew, and ensure the best possible experience for our customers, we are working with our franchisees and local restaurants to focus on serving our most popular choices and will begin temporarily removing some items from the menu over the next few weeks,” Bill Garrett, the senior vice president of McDonald’s U.S. operations, said in a statement. McDonald’s all-day breakfast many launched in October 2015 and helped fuel McDonald’s turnaround. However, within the last year, franchisees have been allowed to whittle down their all-day breakfast offerings to speed up service times.


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