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Loyalty360 Reads: March 31 | Bargain, Beauty Retail Will Reap Big Rewards; Disney Pilots Face Recogn




Study Says Bargain, Beauty Retail Will Reap Big Rewards This Year
RetailCustomerExpertience.com says the bargain retail and beauty segments will be big winners when it comes to sales this year, now that shoppers are increasingly returning to stores as COVID-19 vaccines continue, according to a Wells Fargo study. Consumers are getting more comfortable being in store locations and around others, which is also driving sales for the two sectors, according to a CNBC report on the bank's study results.

The study polled 1,000 U.S. consumers regarding post-pandemic shopping activity. Nearly half surveyed said they'll most likely be out buying makeup first — which will prove beneficial to retailers such as Ulta, according to an industry analyst interviewed by CNBC.
Disney Pilots Face Recognition For Entry to Magic Kingdom Theme Park
NFCW.com reports that visitors to the Magic Kingdom theme park at the Walt Disney World Resort in Florida can now test a contactless biometric system that enables them to gain entry to the attraction by verifying their identity with their face.

The park has introduced a “facial technology test lane” where participants first scan their valid park admission or MagicBand wristband, then register an image of their face “which will be converted into a unique number that will be associated with your valid ticket media,” Disney World explains.
Visa Moves to Allow Payment Settlements Using Cryptocurrency
CNBC.com says Visa will allow the use of the cryptocurrency USD Coin to settle transactions on its payment network, the latest sign of growing acceptance of digital currencies by the mainstream financial industry.

Visa has launched the pilot program with payment and crypto platform Crypto.com and plans to offer the option to more partners later this year, it said. The USD Coin (USDC) is a stablecoin cryptocurrency whose value is pegged directly to the U.S. dollar.
WNBA’s LA Sparks Announce Kind Beverage Partnership With Molson Coors
The Los Angeles Sparks announced a first-of-its-kind beer partnership for a pro women’s sports team, as the Sparks begin an “all-encompassing beverage deal” with Molson Coors Beverage Company.

The beverage company, which is known for Coors Light and Miller Light but also produces specialty brews like Leinenkugel’s Summer Shandy, will serve its products at STAPLES Center and incorporate Sparks branding into its marketing in southern California retail spaces. At Sparks games, the partnership will be activated through in-arena signage, social media content, giveaways and more.
Erie Insurance YourTurn Program Rewards Safe Driving
YourTurn, a rewards program offered by Erie Insurance, aims to reduce car crashes among drivers by rewarding Erie policyholders for safe behaviors behind the wheel. The program is now available to drivers in Indiana, Maryland, Ohio, Pennsylvania, Tennessee, Virginia, Wisconsin and West Virginia.

"We're proactively helping drivers develop a lifetime of safe driving habits, using technology that they are already comfortable with," said Jon Bloom, vice president of product management at Erie Insurance. "We believe the best way to do so is to provide incentives to make our drivers safer."


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