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Loyalty360 Reads: March 5 | Five Reasons Why Customer Service Matters Even More; AEG Fuels Rolls Out




Five Reasons Why Customer Service Matters Even More In Difficult Times
Forbes.com writer Astrid Pocklington writes that as the Covid-19 pandemic persists, vital measures to reduce social contact stay in force, which means that many businesses remain closed or restricted in how they can provide goods and services. Given the economic downturn, the need to contain costs is inevitable.

However, cutting corners at the expense of good customer service is false economy. In times of crisis, it is more important than ever for brands to affirm both the quality of their product and the quality of care they provide.
AEG Fuels Rolls Out Rewards Program
Miami-based aviation fuel supplier AEG Fuels has launched a customer loyalty program. Dubbed AEG Rewards, the program allows customers to earn points for every gallon of fuel purchased and dollar spent on flight support services, with points accruing automatically with every AEG Fuels transaction.

Customers can also earn double points by visiting AEG Connect FBOs, as well as during special events and promotions. Rewards redemption options include gift cards, charity contributions, and credit on account.
Shaquille O’Neal Co-Founds New Ad Agency Focused on Diversity
The Wall Street Journal says that basketball legend Shaquille O’Neal has become known since retiring from the game for his prolific work as a celebrity pitchman, working in front of the camera to help brands including Papa John’s and Frosted Flakes win customers.

In his latest venture, he’ll be working with marketers behind the scenes. Mr. O’Neal is becoming a founding partner and investor in Majority, a new ad agency focused on serving up talent of diverse backgrounds. The agency arrives as Madison Avenue grapples with a history of inequity amid the nation’s renewed call for social justice, large agencies increasingly take measures to diversify their ranks, and some marketers press agencies to increase the diversity of the teams that work on their accounts.
7-Eleven Launches Imported Proprietary Sparkling Mineral Water, Serafina
Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7-Eleven's new proprietary sparkling water – Serafina.

Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited time, thirsty customers can purchase two bottles for the price of one at participating 7-Eleven locations.
Wyndham Rewards Celebrates Members with Five Weeks of Surprise Deals
Wyndham Rewards announced the launch of "Member Month," a new initiative celebrating Wyndham Rewards members with five weeks of special deals and savings.

Every Wednesday through March 31, Wyndham Rewards members in the U.S. and Canada can expect a new surprise offer to go into effect, ranging from discounts on hotels in popular destinations to bonus point offers and more. With travel looking a bit different this year, the month-long celebration has a variety of options for members, with deals and offers that can be redeemed both in the short and long term as well as on the road and at home.

"For us, this month is not only about celebrating our Wyndham Rewards members, but giving travelers a reason to celebrate and get excited for trips to come," said Eliot Hamlisch, EVP, Loyalty and Revenue Optimization at Wyndham Hotels & Resorts. "Whether it's a staycation this weekend or that once-in-a-lifetime future trip you're planning, Wyndham Rewards is proud to offer a lineup of deals that cater to every traveler, whenever you're ready to travel next. After all, you've earned this."


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