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Loyalty360 Reads: May 1 | Starbucks to Reopen Most Stores by June, Cold Stone Creamery Introduces eG

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Restaurants
 
Starbucks Plans to Reopen 90% of its Company-Operated Stores by Early June
 
According to CNN Business, the coffee giant Starbucks expects to begin reopening stores in the coming days, and 90 percent of its United States company-owned locations operating by June. The article also says drive-thrus will be modified to become more efficient as well as changes to the company's delivery channels. "We do expect the impacts to persist for a longer period of time as we move through the monitor-and-adapt phase," Starbucks Chief Financial Officer Patrick Grismer said in the above CNN article.
 
Retail
 
Curbside Pickup at Retail Stores Surges 208% During Coronavirus Pandemic
 
According to data from Adobe Analytics, the number of orders placed online and pickup up at stores rose 208 percent between April 1 and April 20, CNBC reported. Online sales have also gone up 49 percent from March 12 to April 11 compared to March 1 to March 11 Adobe said. "I think our retail stores are going to become fulfillment centers," Galleria Dallas' general manager, Angie Freed, said in an interview. "Retailers are trying to figure it out. Some of them are more advanced, more savvy and have better systems in place to handle it. Others are scrambling."
 
Corporate Social Responsibility
 
Cold Stone Creamery Introduces Give Back eGift Card Campaign
 
Cold Stone Creamery has launched an eGift Card campaign meant to give back to people and communities suffering during the pandemic. Every limited edition Give Back eGift Card purchased online means Cold Stone will donate 10 percent of the amount to Bethenny Frankel's initiative bstrong. "The entire Cold Stone Creamery team has been passionate about  finding ways we can do our part to support communities that have been affected by COVID-19 as well as other crises," says Sara Schmillen, Vice President of Marketing for Kahala Brands, parent company of Cold Stone Creamery in the above article. "We are proud to work with Bethenny Frankel's bstrong disaster relief efforts to provide real-time assistance to individuals and families in crisis."
 
Dunkin' Offering Free Coffee, Donuts for Healthcare Workers on National Nurses Day
 
Dunkin' Donuts has announced multiple efforts to help give back to those working on the frontlines helping the sick. One of those is that, for National Nurses Day on May 6, the brand is offering a free medium hot or iced coffee and free donut to all healthcare workers that visit a participating location.
 
Another effort is the "Hero Recharge" Program, which is giving a $200,000 grant to First Descents. First Descents will create the "Hero Recharge" Program, which is meant to leverage adventure-based wellness programs to help healthcare professionals facing traumatic stress by improving their mental health. "As a brand with a long heritage of serving those who serve, we appreciate and honor the heroic work and unwavering commitment nurses and healthcare professionals show every day. Their selfless sacrifices inspire all of us to come together to do everything we can to support our communities. We want people on the frontlines to know that we have their backs and they can count on Dunkin' to help keep them running," says Dave Hoffmann, CEO of Dunkin' Brands, in the article linked above.
 
Innovation
 
Smashburger Launches Meal Kits to Stay Connected with Customers
 
Due to the pandemic, Smashburger, and every other restaurant for that matter, has been unable to serve their products in the way they'd prefer. However, Smashburger has launched a meal kit to allow customers to feel like they are eating at the restaurant. There are three options to this meal kit, two burgers and a chicken sandwich. It also comes with step-by-step instructions and tips from Smashburger chefs. The three kits include your choice of four Classic Smash Burgers, four Crispy Chicken Sandwiches or four Smoked Bacon Brisket Burgers, which all come with Smash Tots. The price is different per location, ranging from $24.95 to $47.95.

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