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Loyalty360 Reads: May 12 | Smoothie King Signs Inks with Dallas Cowboys; Entenmann's Donuts Celebrat

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Smoothie King Signs as the Official Smoothie of the Dallas Cowboys
Smoothie King is now the Official Smoothie of the Dallas Cowboys as part of new, seven-year partnership that kicked off April 29. Together, the Dallas-based smoothie company and NFL franchise will inspire football and fitness fans alike to Rule The Day™.

A health and fitness brand at its core, Smoothie King offers a variety of purpose-driven smoothies made with whole fruits and organic veggies to fuel everyday performance for Cowboys fans nationwide, including a category of Get Fit blends made specifically to support fitness goals. With an estimated 1.2 million Cowboys fans in Texas drinking a smoothie at least once a month,* this is the perfect partnership to help this passionate group of fitness-minded fans reach their health and fitness goals.
Entenmann's Donuts Celebrates Father Figures with Father's Day Contest
Entenmann's Donuts is celebrating fathers and father figures who have made an impact with the "EntenMAN of the Year" Father's Day Contest. May 10 through June 21, customers can nominate a deserving father figure (male or female) – whether their own father, an inspiring coach or any person that has helped shape them – to receive the "EntenMAN of the Year" title in addition to other sweet prizes, including free Entenmann's Donuts for a year and a VIP all-expenses-paid Daytona Race Trip package.

"We can't think of a sweeter way to celebrate Father's Day than by helping our fans honor the dads and father figures, male or female, that have helped inspire them," said Jason Amar, Director of Marketing at Entenmann's. "At Entenmann's, we want to recognize all types of exemplary father figures that have made a positive impact, and we're excited to hear all of the amazing stories."
SUNNYD and Johnny Orlando Gear Up for the 'Sweetest Summer Yet'
2020 was a lemon of a year, which is why SUNNYD says is determined to make summer '21 the sweetest yet for Gen Z, with an added twist. For a limited-time only this month, the boldly original beverage brand owned by Harvest Hill Beverage Company, is debuting two new flavors suited for the season with classic Lemonade and new Raspberry Lemonade.

And the fun doesn't stop there – SUNNYD has teamed up with teen music sensation, Johnny Orlando, to host its Sweetest Summer Yet TikTok Hashtag Challenge and Contest, giving fans the chance to win a private virtual concert with the singer during the SUNNY-est season of the year.
Jacksons and ExtraMile by Jacksons Available for Same-Day Delivery
Jacksons and ExtraMile by Jacksons convenience stores will now offer same-day delivery via Instacart to customers across their network of more than 260 locations. The new delivery service piloted in Jacksons' home region of the Treasure Valley, Idaho in March and April of this year as a way to exceed customer expectations and respond to changing preferences. After seeing high demand and engagement with the service, Jacksons and ExtraMile by Jacksons have expanded the partnership with Instacart across Idaho as well as Arizona, Nevada, Oregon, Utah and Washington.

Through Jacksons' and ExtraMile by Jacksons' partnership with Instacart, the leading online grocery platform in North America, customers can shop from thousands of goods to be delivered to their door in as fast as an hour or at a scheduled time of a customer's choosing.
Shots Box Celebrates World Whiskey Day
Shots Box, the bi-monthly whiskey subscription box, is celebrating World Whiskey Day 2021, which celebrates everything whiskey, including the production, development, and variety of flavors that the world of whiskey has to offer.

All different types of Whiskey are celebrated on this date: bourbon, Irish, Scotch, etc. Those who love whiskey can celebrate with Shots Box by taking a shot of their favorite brand, trying new ones, and exploring the Shots Box site for cool information about different whiskeys.

"The Shots Box site provides some unique whiskey facts that are not very well-known. This has become a major draw to the site for many of our customers, and we are happy to be providing a whiskey education for newcomers and enthusiasts alike," said JC Stock, Chief Executive Officer of Shots Box.

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