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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Taco John’s Launches New Loyalty Program
Taco John’s recently launched a new customer loyalty program. Loyalty members on the Taco John’s App will now benefit from an all-new points-based program, aptly named “Bigger Bolder Rewards.”
Along with redeeming rewards, members now have access to exclusive offers, limited-time items and upcoming initiatives through the program.
Says Chief Marketing Officer Barry Westrum, “By receiving data-driven insights from Bigger Bolder Rewards, we will be able to better understand our guests’ preferences and evolve as a brand.”
Schuh Launches Personalized Customer Loyalty Program
Schuh has launched its first-ever customer loyalty program, The Schuh Club, offering members the opportunity to earn points as they shop. Points are automatically converted into money-off rewards for customers to spend on their next purchase. Points will also give members exclusive access to promotions and events.
Schuh said the program will give it a 360-degree view of customers’ shopping behavior by identifying them across channels. It will also allow the brand to tie in-store transactions to a customer via the unique digital member ID which is downloaded to the customer’s phone wallet. In return, Schuh can deliver increased personalization and an enhanced customer experience.
Texas Roadhouse Sees Little Impact from Price Increases
Texas Roadhouse recently raised menu prices again but saw little consumer reaction, executives said. The company has been raising prices to deal with commodity inflation.
In addition, Texas Roadhouse continues its tests of new technology in its restaurants, including waitlist functions for customers and pay-at-the-table options that are in about 100 restaurants. The company has also tested handheld ordering technology and a new kitchen display system.
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Sweetgreen Introduces Digital-Only Pickup Restaurant Sweetgreen fast-casual salad restaurant is piloting a new digital-only pickup location in Washington, D.C., The Sweetgreen Pickup Kitchen. The new unit will not have an […]
