Taco John’s Launches New Loyalty Program Taco John’s recently launched a new customer loyalty program. Loyalty members on the Taco John’s App will now benefit from an all-new points-based program, aptly named “Bigger Bolder Rewards.”
Along with redeeming rewards, members now have access to exclusive offers, limited-time items and upcoming initiatives through the program.
Says Chief Marketing Officer Barry Westrum, “By receiving data-driven insights from Bigger Bolder Rewards, we will be able to better understand our guests’ preferences and evolve as a brand.”
Schuh said the program will give it a 360-degree view of customers’ shopping behavior by identifying them across channels. It will also allow the brand to tie in-store transactions to a customer via the unique digital member ID which is downloaded to the customer’s phone wallet. In return, Schuh can deliver increased personalization and an enhanced customer experience.
In addition, Texas Roadhouse continues its tests of new technology in its restaurants, including waitlist functions for customers and pay-at-the-table options that are in about 100 restaurants. The company has also tested handheld ordering technology and a new kitchen display system.
Sweetgreen Introduces Digital-Only Pickup Restaurant Sweetgreen fast-casual salad restaurant is piloting a new digital-only pickup location in Washington, D.C., The Sweetgreen Pickup Kitchen. The new unit will not have an […]