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Loyalty360 Reads: May 12: Taco John’s New Loyalty Program, Schuh Launches Customer Loyalty Program,




Taco John’s Launches New Loyalty Program
Taco John’s recently launched a new customer loyalty program. Loyalty members on the Taco John’s App will now benefit from an all-new points-based program, aptly named “Bigger Bolder Rewards.” 
Along with redeeming rewards, members now have access to exclusive offers, limited-time items and upcoming initiatives through the program.

Says Chief Marketing Officer Barry Westrum, “By receiving data-driven insights from Bigger Bolder Rewards, we will be able to better understand our guests’ preferences and evolve as a brand.”

Schuh Launches Personalized Customer Loyalty Program
Schuh has launched its first-ever customer loyalty program, The Schuh Club, offering members the opportunity to earn points as they shop. Points are automatically converted into money-off rewards for customers to spend on their next purchase. Points will also give members exclusive access to promotions and events.

Schuh said the program will give it a 360-degree view of customers’ shopping behavior by identifying them across channels. It will also allow the brand to tie in-store transactions to a customer via the unique digital member ID which is downloaded to the customer’s phone wallet. In return, Schuh can deliver increased personalization and an enhanced customer experience.

Texas Roadhouse Sees Little Impact from Price Increases
Texas Roadhouse recently raised menu prices again but saw little consumer reaction, executives said. The company has been raising prices to deal with commodity inflation.

In addition, Texas Roadhouse continues its tests of new technology in its restaurants, including waitlist functions for customers and pay-at-the-table options that are in about 100 restaurants. The company has also tested handheld ordering technology and a new kitchen display system.


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