The automated voice ordering is an example of the brand’s dedication to creating a frictionless experience for guests and franchisees. Senior director of franchising development, Rober Bhagwandat says the voice ordering system is just the “tip of the iceberg” when it comes to tech-forward drive-thru innovation.
7-Eleven Looks to Bring on New Partnerships with “Brands with Heart” Campaign 7-Eleven is looking to diversify its product offerings beyond the traditional c-store assortment and put innovative products on the shelves that meet the needs of its on-the-go customers. The company is inviting brands to enter their products through its “Brands with Heart” event.
Stand out brands will be invited to participate in an in-store test at locations in their region. Fan-favorite brands will move on to the Brands with Heart showcase where they will present their products to a panel of leaders from the company. Selected brands from the showcase will be paired with 7-Eleven leaders for coaching, mentoring, and training to prepare them for the opportunity to secure a place on shelves at participating stores throughout the US.
In addition to the company’s fair sourcing practices and investment in recyclable packaging, they have a strict policy of working with selected producers with whom they can create long-term relationships, and attempt to improve the sustainability of farms through various production systems as well as through education.