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Loyalty360 Reads: May 17 | Chick-fil-A to Open Virtual Kitchen; L.L.Bean Has New Charitable Partners

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Chick-fil-A to Open Virtual Kitchen
BusinessInsider.com reports that Chick-Fil-A is getting into the virtual kitchen game, with plans for a virtual concept serving chicken wings, roasted chicken, salads, and more.

The chain has filed to trademark the name "Outfox Wings," one brand that Chick-fil-A says will be available from the delivery kitchens. Chick-fil-A has no plans to serve wings at already-existing restaurants, a spokesperson said, noting that the company is "exploring a new delivery kitchen concept to pilot later this year."
L.L.Bean Has New Charitable Partners and Projects
Outdoor brand L.L.Bean announced plans to continue investing in a range of organizations and initiatives focused on supporting local communities and increasing outdoor access for all.

The new partners are comprised of national and local organizations who not only embody the purpose of the outdoor company – which is to ensure the wellbeing of others through time spent outside – but who also engage and support diverse communities. With nearly $30 million committed over the past decade, this year's contributions total $6 million and will be directed to initiate first-of-its kind programming for several new organizations.
Giant Food Releases First Better Neighbor Report
Giant Food announces the release of its first Better Neighbor Report, a comprehensive account of 2020's giving, partnerships and innovation as part of its efforts to consistently be a Better Place to Shop, a Better Place to Work and a Better Neighbor to the individuals and communities it serves.

"As we look back at not only the difficult past year, but Giant's entire 85-year history, we continue to recognize the responsibility we have to our associates, customers, partners and communities," said Ira Kress, President of Giant Food. "This report is not only a reflection of 2020's efforts, but also a promise to our customers that we will continue to earn their trust and loyalty each and every day."
Nylabone Products Gives Back to Hometown with Donation to Local Pet Food Drive
Nylabone, a subsidiary of California-based Central Garden and Pet Company, donated a variety of dog and cat supplies to a local pet food drive in Neptune City, where the company is headquartered. Organized by Neptune City Councilwoman, Danielle Pappas, and the Neptune City Police Department, the drive was held to provide pet care necessities to households in need. Nylabone’s donation, valued at $20,000, included an assortment of the brand’s dog chew toys and edible chew treats.

“Pets cannot speak up for themselves. Now more than ever, it’s our responsibility as humans to look after them and ensure they receive the care they need,” said Glen S. Axelrod, President and CEO of Nylabone Products. “It is especially meaningful for us at Nylabone to support furry friends and their families here in our own community.”

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