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Loyalty360 Reads: May 20 | New Membership-Based Wine Community Launches; Kia Starts Smart Service Ce




The Launch of Crurated, a New Membership-Based Wine Community
Launching this spring, Crurated, a unique membership-based wine community, will give wine lovers the opportunity to buy and bid on bottles hand-selected from the cellars of some of the most coveted producers in the world. Collectors and enthusiasts of all levels will be able to come together to celebrate their passion and learn more about their favorite wines and regions through digital content and exclusive, in-person experiences.

Founder Alfonso de Gaetano, who brings over a decade of experience at Google, dreamed up the concept for Crurated because he wanted to create a community of fellow connoisseurs that could discover, learn about and acquire wine from the hands of the estates themselves. "Building a community between like-minded people will be at the core of Crurated's road map," De Gaetano says.
Kia Starts Smart Service Center to Offer Digitalized Customer Experience
Automotiveworld.com reports that Kia Corporation has agreed with Cycle & Carriage, Singapore’s leading automotive group, to digitize and enhance customer experiences in Singapore.

Under the agreement, Kia and Cycle & Carriage, the official distributor and retailer for Kia vehicles in Singapore, will begin operating a new ‘Smart Service Center’ online platform starting in the first half of 2022. Depending on the result of the pilot service that will continue through 2023, Kia will consider the global roll-out of the program.
The Container Store and Afterpay Partner to Deliver Flexible Payments
The Container Store and Afterpay announced that they will be bringing flexible spending to customers in-stores and online starting next month. Starting in mid-June, customers will have the option to make smart purchases for their homes with Afterpay – allowing them to bring home their items immediately and pay with four interest-free payments, using their own money over time.

“Retailers that offer customers flexible spending options see increased conversion, basket size and customer satisfaction,” said Satish Malhotra, CEO of The Container Store. “We cannot wait to offer this additional payment option to our customers, both online and in-store, and introduce our organization solutions to Afterpay shoppers, so they can reap the benefits of living a more organized and stress-free life now.”
DoorDash, Rite Aid Partner on On-Demand Delivery
Retailcustomerexperience.com says drugstore chain, Rite Aid, and third-party delivery service provider, DoorDash are teaming up to provide RiteAid customers on-demand, same-day delivery of health and wellness products.
Consumers can now order products on the DoorDash platform from more than 2,100 Rite Aid locations across 17 states through the DoorDash app or website, with average delivery in less than an hour, according to a press release. Available products number more than 24,000 items, from grocery items such as milk to pain relievers and beauty supplies.


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