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Loyalty360 Reads: May 21 | Chipotle Announces Complete Customization, Penn Station Partners with Nat

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Chipotle Showcases Complete Customization and Launches Official TikTok Hack Menu
Chipotle has announced an addition to its app called Complete Customization that will allow the customer to make any ingredient light, standard or extra. To take advantage of this new feature, just swipe from left to right on an ingredient in the Chipotle app.
"We're working to integrate everything fans love about Chipotle restaurants into our app," said Curt Garner, Chief Technology Officer, in the above Chipotle press release. "The interactions between our employees and customers moving down the line is so important, and Complete Customization lets our fans replicate the nuances of their favorite orders digitally."
The brand has also released three TikTok videos to show off the capability of this feature, which can be seen below.

Meet Facebook's Newest Shopping AI
According to a Forbes article, in a Facebook Live on May 19, Mark Zuckerberg announced a new snap-and-shop feature that will allow those interested to buy, sell, and discover items seamlessly through all of Facebook's platforms.
"We're building a system that can look at a picture of your outfit, segment each piece of clothing that you're wearing, and organize them into a digital closet, allowing you to shop anything in the context of what you own," said Tamara Berg, Facebook AI researcher in the above Forbes article.
Porsche's Newest App Lets Buyers Track the Progress of Their 911
Porsche has announced it will start letting United States buyers who have previously ordered a 911 sports car track the progress of said car from its production to the dealership through a new app. While this service is currently only available to the 911, it does plan to add other vehicles in the future.
This new app is integrated with the My Porsche web portal and gives updates on 14 different events, such as production in Germany, the vehicle's departure, and its arrival at the dealership. The digital service, which is called Porsche Track Your Dream, gives details about each event and a countdown in miles and days.
Corporate Social Responsibility
Penn Station East Coast Subs Partners with National Down Syndrome Adoption Network
Penn Station East Coast Subs has announced it is partnering with National Down Syndrome Adoption Network, and according to the press release, will be generously supported by Pennstation, Inc.
"Our founder, Jeff Osterfeld, has personally donated to the Down Syndrome Association of Cincinnati for more than 20 years and the National Down Syndrome Adoption Network for almost a decade, and it has become Penn Station's charitable cause as well," said Penn Station President Craig Dunaway in the above press release. "Almost everyone knows someone affected by Down syndrome, and it is often a less publicized cause, so it has been a great fit for us. In addition to our annual roundup campaign for local Down syndrome organizations, Penn Station, Inc. will provide an annual donation to fund the National Down Syndrome Adoption Network. We are thrilled to make this partnership more official and commit to the donation every year."
Retailers Phase Out Coronavirus Hazard Pay for Essential Workers
Many retailers have started to end the extra hazard pay they had been offering essential workers working during the pandemic. Amazon, Kroger, and Rite Aid are three of the most prominent brands to have started phasing out this extra pay.
Unions and workers have started pushing back against this change.
"As long as we are wearing gloves, as long as we are wearing masks and social distancing, it seems obvious to me that we are working in hazardous circumstances," said John T. Niccollai, president of United Food & Commercial Workers Local 464A, based in Little Falls, N.J. in the above Wall Street Journal article. "It is manifestly unfair to eliminate the hazard pay at this point."

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