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Loyalty360 Reads: May 24 | Navy Exchange (NEX) Launches Loyalty Program; 1-800-FLOWERS.COM Partners




Navy Exchange (NEX) launches NEXt Level Rewards Loyalty Program
Stored Value Solutions (SVS), the world's leading gift card program manager, and NEXCOM, The Navy Exchange Service Command, announced an extended partnership to power the Industry Leading NEXt Level Rewards Loyalty Program.  The Loyalty Program was launched on April 1, 2021, in conjunction with NEXCOM's 75th Anniversary. Each time a customer shops in store or online and provides their information, they will earn rewards.  The more they shop, the more rewards customers will earn.

"We are proud to launch this first-to-market loyalty program for the Navy Exchange.  We want to give a little back and personalize the experience for our customers. By working with SVS, we can give shoppers monthly rewards delivered right to their email, that can be stored in their mobile wallet so they are easy to use," said Jeremy Sherman, vice president of Marketing Innovations and Insights for NEXCOM.
1-800-FLOWERS.COM Launches Campaign to Support GLAAD
To celebrate Pride Month, 1-800-FLOWERS.COM has joined forces with GLAAD to help create a world where there are #NoLimitsOnLove. Now through June 30, 20% of net proceeds* from purchases of the company's special Pride Bouquet will benefit GLAAD, the leading LGBTQ+ media advocacy organization. To further support the LGBTQ+ community, 1-800-FLOWERS.COM, Inc. has also made a $25,000 donation to GLAAD.

The Pride Bouquet, available across the company's family of brands, features kaleidoscope roses with one or two dozen stems. It is available with or without a coordinating vase and can be shipped anywhere within the continental United States. Bouquets will be delivered with a special card message, so recipients know their gift-giver has supported GLAAD with their purchase, along with a limited edition "No Limits On Love" keepsake pin, available while supplies last.
Clarion Pointe Marks 30th Hotel Milestone as Expansion Continues
Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels International, Inc. (NYSE: CHH), celebrated another milestone: the opening of its 30th property. Following the recent debut of three hotels, located in Raleigh, North Carolina; South Boston, Virginia; and Green Bay, Wisconsin, the brand now boasts nearly 70 hotels open or in the pipeline.

"Today's savvy travelers want affordable hotel accommodations with the right amenities at every turn of their stay – and Clarion Pointe delivers on that with elevated essentials, contemporary design and a memorable guest experience," said Megan Brumagim, vice president, brand management, design and compliance, Choice Hotels. "Since its inception only a few years ago, the brand has consistently received positive feedback from both guests and developers, and this milestone is yet another testament to the enthusiasm around this brand."
CVG Expands Data Input at Airport to Enhance Passenger Experience
Cincinnati/Northern Kentucky International Airport (CVG) is partnering with Veovo, a London-based technology provider, to expand data input at the airport. CVG was the first airport in the United States, to deploy internet of things (IoT) sensor technology in the security checkpoint to monitor wait times. That project and the data that was drawn allowed CVG and the Transportation Security Administration (TSA) to make data-driven decisions on staff scheduling, which improved wait times and passenger experience.

CVG is now adopting Veovo’s airport-wide flow management technology to obtain a greater understanding of passenger movement beyond the security checkpoint and into other areas of the terminal and concourses. Specifically, the airport will be able to see how travelers, processes and airlines interact and interconnect.


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