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Loyalty360 Reads: May 28 | Freddy's Taps Amazon's Machine Learning; Heinz Searching for ‘Head Burger




Freddy's Taps Amazon's Machine Learning to Analyze Data, Drive Sales
FastCasual.com says Freddy's Frozen Custard and Steakburgers implemented a machine-learning program through Amazon to gather insights and maximize sales, according to Sean Thompson, Freddy's director of information technology. His team used the data to make staffing and operational decisions.

"I can tell you that it cut our decision times down," Thompson said during an interview with FastCasual. "And when you're trying to react, especially in a pandemic, to things like that, the difference of one week could make all the difference."
Heinz Is Searching for Its First-Ever ‘Head Burger Artist’
Heinz is honoring the best in burger artistry by searching for its first-ever “Heinz Head Burger Artist.” The condiment connoisseur that best captures the Art of the Burger will win $25,000 and some saucy perks, like:

  • Taste-Testing America’s Best Burgers: The Heinz Head Burger Artist and a friend will travel to three locations of choice to taste-test the best burgers the U.S. has to offer.
  • Consulting on a Future Heinz Condiment Innovation: Winner will travel to Heinz Headquarters to consult on its next condiment innovation. While there, winner will spend the night at the Heinz Bed N Burger, decked out with burger-inspired décor.
  • Enjoying Heinz for Life: What’s a burger without Heinz? The Heinz Head Burger Artist will receive a lifetime supply of Heinz condiments, so they are able to spread their burger artistry far and wide.

Baltimore Ravens Announce Sports Betting Partnership with BetMGM
The BaltimoreSun.com reports that the Baltimore Ravens have entered into a multiyear sports betting partnership with online gaming company BetMGM, announcing the deal a day after Gov. Larry Hogan signed a bill establishing legal sports gambling in Maryland.

Under terms of the partnership announced Wednesday, New Jersey-based BetMGM will have a sponsored presence on Ravens digital and social platforms, BetMGM signage and branding will appear in M&T Bank Stadium and the sports betting app will offer promotions targeted to Ravens fans. BetMGM also will have a private hospitality suite within the stadium.
Conagra Brands Forms Multi-Year Partnerships with TMCF HSF
Conagra Brands announced new partnerships with the Thurgood Marshall College Fund (TMCF), the nation's largest organization exclusively representing the Black college community, and the Hispanic Scholarship Fund (HSF), one of the nation's leading nonprofit organizations supporting higher education, to support Black and Brown students. The partnerships will help ensure students receive equitable access to quality higher education opportunities and reinforce Conagra's commitment to supporting the communities where its employees live and work.

Conagra will make donations to each organization to fund several college scholarships. Additional resources will be provided to each institution to support scholarship recipients as they navigate internships and other services that prepare them for their future careers. Conagra employees will also actively engage with scholarship recipients to provide unique professional development opportunities that strengthen career prospects for students' post-college, including resume building assistance, job interview preparation, and additional workplace readiness experiences.
Bojangles names former McDonald’s executive Byron Chandler as CDO
NRN.com says Bojangles has named Byron Chandler its chief development officer, replacing Jose Costa, who has been given the new title of chief growth officer, the quick-service chicken chain said Monday.

Chandler spent nearly 20 years working for McDonald’s, most recently as the head of its new site acquisition team for the United States. Before that, he spent six years as real estate and construction manager for Yum Brands franchisee BurgerBusters.


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