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Loyalty360 Reads: May 3 | McDonald's Loyalty Program Gathering 'Overwhelming' Response; Starbucks Ey

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McDonald's Loyalty Program Gathering 'Overwhelming' Response
QSRmagazine.com reports that MyMcDonald's Rewards is currently being tested in Phoenix and Arizona with successful results. McDonald’s has never had issues attracting a digital customer, U.S. leader Joe Erlinger said.

The site says the burger giant’s domestic market—which includes 13,447 stores as of March 3—earned nearly $1.5 billion in digital sales in Q1. Additionally, roughly 20 million customers are using the app and delivery has grown to an all-time high in dollars and sales mix. McDonald’s growing list of Famous Orders—Travis Scott, J. Balvin, and soon global behemoth BTS—have fueled that digital boom, executives said. It’s a significant reason why domestic same-store sales soared 13.6 percent in Q1 compared to 2020, or 13.7 percent on a two-year basis.

QSRmagazine.com reports that Erlinger said the true digital challenge, however, is retaining those customers, and there will be a natural opportunity to do so when McDonald’s loyalty program arrives in the U.S. later this summer. The goal of MyMcDonald’s Rewards centers around creating a platform that elevates the brand, excites customers, and engages crew members. Erlinger said the program has checked all the boxes thus far.
Starbucks Sets Sights on 40 Million Rewards Members
According to QSRmagazine.com, Starbucks’ EVP and North America president Rossann Williams, says the chain’s morning sales mix has largely recovered to pre-virus norms—the percent of tender by daypart is back in line with previous figures, in other terms, thanks to vaccine distribution and the continued reopening of stores. And it should sustain as central business districts and urban trade areas recover.

QSRmagazine.com reports that Starbucks’ peak daypart has moved slightly back, from 7:30 to 9 a.m.—where it was before COVID—to 8 to 10 a.m. According to analysis from App Annie in March, app sessions inside food and drink apps grew up to 105 percent, year-over-year, in target markets. At their lowest point, in late March 2020, app sessions stood at 1.81 billion. From then on, they spiked upward to reach 3.02 billion sessions by the end of December 2020.
Abuelo's Celebrates Cinco de Mayo with Fundraiser to Help End Childhood Hunger
Abuelo's Mexican Restaurant, famous for its authentic, made-from-scratch Mexican cuisine, announced today that the restaurant chain will celebrate Cinco de Mayo with festive drink specials all day and a fundraiser to help end childhood hunger. For each El Jefe Margarita or Flag Margarita sold at any of its locations, Abuelo's will donate $1 to No Kid Hungry, a national campaign working to end childhood hunger in America.

Flag Margaritas will be served in a souvenir party ball that guests can keep. Guests who purchase an El Jefe Margarita get to keep the Cuervo shaker while supplies last. Each Abuelo's guest who purchases one of these drinks or makes a cash donation will receive a No Kid Hungry sticker to show their support for the campaign's vital work providing nutritious meals for children living with hunger.
7-Eleven Taps ‘Spring Breakers’ Director for $70 Million Marketing Campaign
7-Eleven Inc. is rolling out its biggest television advertising push in years as part of a marketing campaign to counter increasing competition from all sides and to gain a new look from shoppers.

The convenience store chain plans to spend more than $70 million this year on the campaign, more than doubling its marketing spending last year, according to a person familiar with the effort.
Mastercard Partners With Gemini To Introduce Crypto Rewards Credit Card
Nasdaq.com reports that Mastercard is to become the exclusive card network for Gemini’s cryptocurrency rewards credit card. The cryptocurrency platform has selected the payment giant, along with WebBank, to offer several innovative features as part of the offering.

The Gemini Credit Card, powered by Mastercard, will offer an easy way of acquiring Bitcoin and other cryptocurrencies. In addition, holders stand to earn up to 3% back on purchases involving Bitcoin and more than 30 other cryptocurrencies that Gemini supports.

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