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Loyalty360 Reads: November 1: McCain Foods Promotes Biodiversity in Metaverse, Marketplacer Improves


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McCain Foods Enters Metaverse to Promote Biodiversity 

McCain Foods is entering the Metaverse and introducing new Regen Fries as part of the #SaveOurSoil initiative. Regen Fries are made with potatoes that are grown using regenerative farming methods which build soil health, improve biodiversity, and enhance on-farm resilience to climate change. This is part of McCain's global commitment to implement regenerative agricultural practices across 100 percent of its potato acreage worldwide.

McCain's Farms of the Future game allows players to virtually grow potatoes using regenerative farming methods. Players are rewarded when they apply regenerative practices such as planting cover crops, integrating livestock through rotational grazing, and encouraging biodiversity. Bored & Hungry, the first restaurant to bridge the metaverse and real-life experience, will serve McCain Regen Fries at its flagship location in Long Beach, California for a limited time.

Marketplacer Partners with Yotpo to Improve Online Review Functionality

Marketplacer has signed a partnership agreement with Yotpo eCommerce Marketing Platform. Yotpo offers advanced solutions for customer reviews, visual user-generated content (UGC), SMS marketing, loyalty, and subscriptions. With this partnership, sellers can now build genuine social proof and trust, and access more customers to gain a loyal customer base.

The partnership solves a long-standing pain point for customers aimed at unlocking revenue for sellers. Yotpo’s analytics dashboard enables merchants on Marketplacer to obtain a solid overview of how their products are being received by shoppers.

Hobby Lobby Founder to Give Away Company

Hobby Lobby founder David Green plans to give his company away. In a recent op-ed, he wrote, “As an owner, there are certain rights and responsibilities, including the right to sell the company and keep the profits for yourself and your family. As our company grew, that idea began to bother me more and more.”

Mr. Green’s shares in Hobby Lobby have been moved to a trust. Details have not been released about how they will be dispersed. The news comes after Patagonia founder Yvon Chouinard gave up his company a month earlier in an effort to fight the climate crisis. 

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