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Loyalty360 Reads: November 11: Antavo’s Next-Gen Loyalty Programs, PicoNFT’s Platform for Travel Bra


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Antavo Gives Rise to Next-Gen Omnichannel Loyalty Programs
Antavo has successfully closed its Series A round at €10M, empowering the company to develop its best-in-class SaaS platform. The new investment will enable Antavo to continue reinvesting in its loyalty rewards technology for greater omnichannel capabilities and superior integration with more apps and platforms, while expanding its global presence.
With a focus on rewarding customers for completing activities that they enjoy every day, Antavo is enabling a transition from the traditional, transactional, financial-only rewards programs towards a program that fosters long-lasting loyalty and customer engagement outside of the buying cycle.

PicoNFT Announces NFT Platform for Travel Brands
PicoNFT announced a new NFT platform for travel and hospitality companies to create non-fungible tokens (NFTs) that engage their customers and audiences. Branded NFTs offer a new way for brand managers to mobilize communities of passionate travel customers. Used in loyalty programs and as iconic travel collectibles, NFTs enable companies to deliver authenticated brand content and ongoing engagement with their audiences.

PicoNFT is the only solution to offer an integrated, end-to-end platform for travel companies to design branded NFT campaign artwork, mint it on the blockchain, and integrate with loyalty programs. Additionally, PicoNFT lets marketers create online communities for NFT holders and engage them with unique, branded NFT travel content.

Target Offers Internships for Students at Black Colleges
Target is launching a new internship program for students at historically Black colleges and universities (HBCUs). The Target Scholars Sophomore Internship Program offers work experience to students in retailer stores, supply chain facilities, technology, merchandising, product development and other areas. The program gives students a chance to work on projects across the business.

It's the latest expansion of the Target Scholars program, to provide scholarships to first year HBCU students studying technology, design and leadership, plus mentoring, internship opportunities, networking and other support throughout their college career. Target will also provide an additional $10,000 to each student in the program.

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