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Loyalty360 Reads: November 13 | Chipotle to Unleash Digital-Only Restaurants, Bebe Purchases Buddy’s




Chipotle to Unleash Digital-Only Restaurants
Chipotle will focus on accelerating digital business in non-traditional venues, according to QSR Magazine. Chipotle CEO Brian Niccol predicted in October the fast casual would eclipse $2.5 billion in digital sales in 2020. Just a year earlier, Chipotle celebrated clearing $1 billion, which was a significant milestone for a brand that played catchup in a number of innovation corners.

COVID-19, however, represented a different kind of accelerator. In many stores, just the second make-line alone (responsible for digital transactions) pushed average-unit volumes of well over $1 million. A few years ago, it was “a few hundred thousand,” Niccol said. Without any dine-in business, this would rank Chipotle 36th in AUV among the country’s top-50 highest grossing fast-food brands by sales per unit in 2019, ahead of Dunkin’ at $968,000. All in, Chipotle restaurants averaged roughly $2.2 million last quarter.
Bebe purchases 47 Buddy’s Home Furnishings
Bebe Stores Inc. has bolstered its top line in a hot category with the purchase of 47 Buddy's Home Furnishings rent-to-own franchise locations for $35 million, the company announced Wednesday.

Bebe, a publicly traded Brisbane-based retailer that sells women's apparel and accessories globally, purchased the stores as well as rights to open 20 more franchises in the southeastern U.S. from Virginia-based Franchise Group Inc., which also operates LibertyTax, American Freight and The Vitamin Shoppe. The deal only includes the 37 locations, not all 300 Buddy's stores.

The deal gives Bebe a foothold in one of the most robust categories in retail during the pandemic, with retailers including locally based Williams-Sonoma and RH seeing their shares soar to all-time highs.
Vaseline Launches 'Equitable Skincare for All' in Partnership with Regina King
Vaseline is championing change for true equity in skincare for Black and Brown skin, and partnered with award-winning actress and advocate for people of color, Regina King as part of the new Vaseline campaign, Equitable Skincare for All.

Vaseline's Equitable Skincare for All commitment focuses on the advancement of training, providing resources and education to better equip dermatologists and medical practitioners to accurately treat, diagnose and care for skin of color. Skin health for Black and Latinx communities continues to be underserved and without access to proper care comes the likelihood of misdiagnosis or no diagnosis leaving them at risk for long-term consequences. This is in part the case as nearly half of dermatologists say they were not adequately trained to treat skin of color. Representation is also an issue in dermatological care with only 3% of practicing dermatologists identified as Black and 4.2% identified as Latinx.
Dick’s Sporting Goods Kicks Off Holiday Season On November 18
DICK'S Sporting Goods, the largest U.S.-based, full-line omni-channel sporting goods retailer, announced it is making it more convenient than ever to experience "The Magic of Sport" this holiday season. DICK'S will offer many ways to shop meaningful, must-have gifts for the entire family with savings both in-store and online.

To help ensure a safe shopping experience this holiday season, DICK'S will be offering its Black Friday deals over a 10-day period, rather than concentrated on a single day. The Company has also hired more teammates to fulfill Ship From Store and one-hour Curbside Contactless Pickup orders, giving customers many ways to check things off their holiday shopping list.

"We recognize the holiday shopping season is starting much earlier and will be a different experience this year for our customers," says Lauren Hobart, President, DICK'S Sporting Goods. "For the first time, we are extending our deals and making it easier than ever for our customers to get the best gifts for everyone on their list with flexible pickup and fast shipping to help them alleviate unwanted stress and large crowds. We've doubled down on technology solutions to ensure customers get what they need quickly, safely and hassle-free."


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