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Loyalty360 Reads: November 16: Lionsgate and TiiCKER Launch Shareholder Rewards, Hilton Releases Tre



Lionsgate and TiiCKER Launch Shareholder Rewards

Lionsgate has partnered with TiiCKER to launch Shareholder Red Carpet Rewards, a program to increase retail shareholder engagement with the studio's portfolio of film and television brands and franchises. Lionsgate will now offer verified shareholders perks under its tiered Shareholder Red Carpet Rewards program.

Perks include limited-edition, collectible Lionsgate commemorative shareholder certificates featuring select Lionsgate movies and television series, STARZ streaming subscription discount, plus discounts on movie tickets, Lionsgate events, experiences and merchandise. Shareholder rewards will also include giveaways and sweepstakes that give shareholders the opportunity to win free tickets to movie premieres or host hometown screenings.

Hilton Releases 2023 Trends Report

Hilton recently released its 2023 trends report, The 2023 Traveler: Emerging Trends that are innovating the Travel Experience, A Report form Hilton. Based on a global survey and analysis of current travel trends, today’s travelers are looking for a balance of technological and human innovations, deeper connections and care, embedded wellness experiences and more.

According to the research, travelers want personalized access to unique experiences or activities, such as performances, events, spa treatments, or classes. In fact, Hilton has witnessed signs of this growth through its reimagined Hilton Honors Experiences, which saw a 77% year-over-year increase in Hilton Honors Point redemption during the first nine months of 2022, allowing members to connect with their passions through new, exclusive artist and celebrity events.

Black Friday Consumer Reports Highlights Importance of Digital Shopping

Perforce Software released its Black Friday Consumer Report, revealing that 85% of consumers shop online or via a mobile app, with 59% using these digital channels as their primary holiday shopping channel. The study targeted U.S. consumers to better understand their holiday shopping habits and expectations of services and experiences of brands.

According to the findings, the top three reasons consumers shop online or on mobile apps are for convenience, followed by shopping for the best deal, and for the number of options available. As brands head into a highly profitable time of year, starting with Black Friday and Cyber Monday, it's imperative for development teams to prepare for peak traffic, optimal channel performance, and seamless user experiences to retain and attract shoppers.


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