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Loyalty360 Reads: November 19 | Carhartt Enhances Yukon Extremes Collection, Marcus Lemonis Teams Up




Carhartt Enhances Yukon Extremes Collection
Carhartt is updating its Yukon Extremes collection, built for men and women who battle extreme cold conditions.  It's the warmest and most durable gear made by America's premium workwear brand.

While Carhartt's original Yukon collection was developed over 25 years ago, the company is committed to evolving its products to not only meet the ever-changing needs of consumers, but to also improve its gear as well.  The re-invented Yukon Extremes collection was updated this year to be warmer and tougher than any other cold gear on the market, without the weight.

"With Yukon Extremes, we knew we needed to offer a product that provided extreme warmth and durability at an affordable price point that could be used in the coldest environments – such as the Arctic," says Alex Guerrero, Senior Vice President, General Manager, Global Product at Carhartt. "We're extremely proud of this updated offering and don't believe there are any competitors in this high-end category that deliver the type of enduring value that we do."
Marcus Lemonis Teams Up With Grubhub In Support Of Restaurants
Marcus Lemonis, best known for his long running hit show CNBC's "The Profit", wants to challenge Americans to give back to their local restaurants and help those who are food insecure during this holiday season and the continued COVID-19 pandemic. Lemonis is kickstarting the "Plating Change" program through The Lemon-Aid Foundation with a $1M donation and a newly formed partnership with Grubhub.

"I'm incredibly grateful to Grubhub and my friends who answered my call for help to create immediate and positive change," says Lemonis. "There is a passion, amongst all of us, to ensure that small businesses feel supported and that people in need have a meal. We're creating a movement where we're giving everyone the opportunity to 'bet on humanity.'

The "Plating Change" program will work with Grubhub to give back to World Central Kitchen, supporting its Restaurants for the People program, not only helping independent restaurants by purchasing meals and driving direct revenue, but also employees of the business itself and the entire food ecosystem – all while also providing meals for communities in need. A $500,000 donation through Lemonis' The Lemon-Aid Foundation will jumpstart the program and help World Central Kitchen and Grubhub take immediate action in New York City, Chicago, Boston, Los Angeles, Miami, and Philadelphia, bringing food to those who need it most.
Pizza Hut Releases Limited-Edition Original Pan Weighted Blanket
Pizza Hut is serving up the limited-edition Original Pan Weighted Blanket, almost as warm and toasty as the legendary pizza itself.

The Original Pan Weighted Blanket – designed to replicate its namesake – packs 15-pounds of luxurious comfort. At a full 72-inches in diameter, the blanket features a premium micro-fleece duvet cover to comfort and soothe, mimicking the unbeatable feeling of indulging in an Original Pan Pizza.

"There's no better way to close out 2020 than eating a Pizza Hut Original Pan Pizza while wrapped in the warmth and comfort of the Original Pan Weighted Blanket," says George Felix, chief marketing officer, Pizza Hut.
Whirlpool Corporation Named to 2020 Dow Jones Sustainability Index for 14th Time
Whirlpool Corporation has been named to the 2020 Dow Jones Sustainability Indices (DJSI) North America Index in recognition of the Company's longstanding commitment to sustainable business practices. This year marks Whirlpool Corporation's 14th time on the list in the last 15 years.

"Being selected for inclusion in the Dow Jones Sustainability Index is an important acknowledgement of the progress made—and even more importantly—our unwavering focus on being a sustainable company," says Marc Bitzer, CEO and chairman, Whirlpool Corporation. "Sustainability is not only an essential part of our company culture, it is of paramount importance to being the best kitchen and laundry company, in constant pursuit of improving life at home."

Whirlpool Corporation has continually increased its DJSI score over consecutive years, highlighting the company's long-standing commitment to social and environmental sustainability and to delivering on its sustainability goals. In July, Whirlpool Corporation's ambitious targets to reduce greenhouse gas emissions (Scopes 1 & 2 and Scope 3) were approved by the Science Based Targets initiative and are consistent with reductions required to keep global warming to well below 2 degrees Celsius. The Company remains committed to its goals of zero waste to landfill and renewable energy alternatives.


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