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Loyalty360 Reads: November 21: Denny’s Launches Wearable Breakfast Subscription, Frontier’s Unlimite



Denny’s Launches Wearable Breakfast Subscription

Denny’s Corp. will be offering limited quantities of a wearable breakfast subscription as a Black Friday sales event. The restaurant said the t-shirt will retail for $5.99 and serve as a yearlong Everyday Slam breakfast subscription. The T-shirt features a QR code sewn directly into the garment’s design for in-restaurant redemptions.

A limited quantity of 150 shirts will be for sale. The QR code can be scanned to be redeemed for a free Everyday Slam meal once per day through December 31, 2023. The offer is valid for dine-in only at participating Denny’s restaurants.

Frontier Launches All You Can Fly Subscription

Frontier Airlines has launched an all-you-can-fly flight subscription, GoWild!, to book unlimited flights across the airline’s entire U.S. network. The pass retails for $599 for a one-year subscription and allows for unlimited flights.

Passengers are still required to pay $0.01 in airfare, and the pass does not cover certain fees such as potential taxes and charges such as stand-by flights to airline employees. While pass holders cannot earn miles or status on their Frontier Miles accounts when booking GoWild! flights, travel with the pass will extend the expiration of account miles.

Hilton and Hallmark Channel Partner for Holiday Suite Experience

Hilton and Hallmark Channel have partnered to give fans the chance to live inside one of the network’s “Countdown to Christmas” movies. Guests can stay in a limited-time, custom-designed Hallmark Channel “Countdown to Christmas” Holiday Suite by Hilton at three Hilton Hotels & Resorts properties.

The specialty suites will provide guests with an immersive Hallmark-style experience. Each suite pays homage to the property’s locale and the holiday storytelling from the Hallmark holiday movies. They will also include a Hallmark Channel holiday movie collection of old favorites and new hits along with popcorn and movie snacks for a very merry binge-watching session.


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