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Loyalty360 Reads: November 24 | Hawaiian Airlines Allows Loyalty Members to Swap Miles For Covid-19

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Hawaiian Airlines Allows Loyalty Members to Swap Miles For Covid-19 Tests
BusinessTraveller.com reports that Hawaiian Airlines has partnered with a Covid-19 testing company to allow members of its loyalty program to swap miles for pre-travel tests.

The site says that members of the airline’s Hawaiian Miles program can exchange 14,000 miles for an at-home Covid-19 test kit provided by Vault Health – one of Hawaii’s official Covid-19 testing partners.

The test kit will be posted to customers who will then self-collect their saliva sample, guided through the process by a test supervisor on a Zoom video call. The mail-in test kits normally cost US$119 and are available for travelers of all ages. The carrier has also promised expedited shipping and processing for passengers booked on the airline, with results provided electronically within 24 hours of arrival at the lab.
Hy-Vee Prepares to Feed 80,000 People in Need with its Thanksgiving Meals
Hy-Vee stores will donate Thanksgiving meals to local families in need this holiday season. More than 260 Hy-Vee and Dollar Fresh stores are donating up to 100 meal kits each to a local non-profit partner in their community who will distribute the meals to local families in need. Each kit will make a Thanksgiving meal for a small family of four.

The meal kits include a turkey, stuffing mix, corn, green beans, rolls and a pumpkin pie. Each non-profit partner will make the determination on who receives the meals.

“The effects of COVID-19 continue to impact families across all of our communities, especially when it comes to food insecurity,” says Randy Edeker, chairman, CEO and president of Hy-Vee, Inc. “As a company, we wanted to give back to those in need this Thanksgiving so more people could enjoy a nice traditional meal with their family. As the holidays continue, we will be supporting our communities and local food banks to help ensure no one goes hungry this holiday season.”
Shoe retailer Caleres to close 133 Naturalizer stores in U.S., Canada
More than 130 Naturalizer stores in the United States and Canada will be closed by early 2021 as Caleres Inc. adopts a digital sales strategy for the shoe chain.

Calares says a large percentage of Naturalizer's sales already originate online, a trend in consumer shopping habits that has accelerated during the COVD pandemic.

Besides the 133 physical Naturalizer stores slated to close, Caleres expects to make changes to its back-office infrastructure to reflect the switch to digital.
Universal, Cinemark Strike New Deal on How Long Movies Will Stay in Theaters
Universal Pictures has struck another deal with a major theater chain to shorten the theatrical window from three months to as little as 17 days in an effort to adapt to the new business realities of moviegoing.

Universal and Cinemark, which operates Tinseltown in Summit Township, announced this week a multiyear agreement that guarantees three full weekends, or 17 days, of theatrical exclusivity for Universal and Focus Feature titles before a film can become available to rent on demand. Films that open to $50 million or more, however, will stay in theaters exclusively for at least five full weekends, or 31 days.

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