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Loyalty360 Reads: November 8: Disney+ Exclusive Merchandise, Fruit of the Loom’s Brand Refresh, and



Disney+ Launches Exclusive Merchandise

Disney launched a limited run of exclusive merchandise for members. Subscribers to the Disney+ streaming service have access to select products from Star Wars, Black Panther, Lightyear and Frozen before the general public is given access. The items include apparel, toys and collectibles, many of which are already sold out.

The company has more than 150 million subscribers worldwide, and offering perks such as early access to exclusive merchandise could gain new subscribers or retain current ones. Customers can make purchases on the ShopDisney website or by scanning a QR code within Disney+ with their smartphones.

Fruit of the Loom Refreshes Brand to Appeal to Younger Shoppers

Fruit of the Loom is growing its digital presence, launching brand collaborations and working with young celebrities in an attempt to modernize the brand and attract younger consumers. The brand is also revamping its classic products to be more environmentally friendly.

Fruit of the Loom launched its latest multi-channel campaign across TV, paid social as well as on the newly launched Fruit of the Loom TikTok channel. Accompanying the effort is also a newly launched influencer program and a slew of brand collaborations that began rolling out late last year. This month, the company also debuted a new logo, which features a cleaner and more polished version of its classic assembled fruit image.

Cousins Subs Announces Partnership with Donald Driver

Cousins Subs announced its first-ever joint venture partnership with retired Green Bay Packers wide receiver Donald Driver. The partnership will differ from a traditional franchising agreement because Cousins and Driver will share ownership of six locations.

This is Driver’s first foray into the restaurant industry. The agreement will go beyond just traditional partial ownership of these stores as Driver hopes to get involved with the community around and help Cousins Subs expand and grow by encouraging franchisees and serving as a resource for the executive team.


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