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Loyalty360 Reads: October 12 | Tractor Supply Completes Pet Celebration With $200,000 Donation, McDo

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Tractor Supply Completes Pet Celebration With $200,000 in Donations
Tractor Supply Company has announced the eight winning animal rescue organizations of its over $200,000 Rescue Your Rescue social media contest, held in partnership with Canidae Premium Pet Food. Each rescue organization will be awarded $25,000 to assist with supplies, maintenance, medical care and other vital needs.

Tractor Supply kicked off its eighth annual Rescue Your Rescue contest in early September and invited customers to nominate their favorite local animal shelters. More than 23,000 nominations were received, including humane societies, animal sanctuaries, equine rescues, cat rescues, dog rescues, wildlife sanctuaries and more. Tractor Supply then selected 25 organizations to advance to the voting round, held September 24 – October 1, 2020.

McDonald’s Sweetens Up Breakfast with New Nationwide McCafé® Bakery Lineup
McDonald’s is rolling three new items to its McCafé Bakery lineup October 28, something it hasn’t done on the core side since cookies in 2012. And all three will be available all day at locations nationwide.

The items are: a new Apple Fritter, Blueberry Muffin, and Cinnamon Roll. The bakery offerings join McDonald’s McCafé cookies and pies.

“McDonald’s has been famous for our savory breakfast menu for almost 50 years,” says Linda VanGosen, VP, brand and menu strategy. “We’re continuing our breakfast innovation by adding tasty new sweet options with our new McCafé Bakery lineup. We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day.”
Chipotle Adds an HBCU to Debt-Free Degree Program for Employees
Chipotle Mexican Grill announced that it is expanding its Debt-Free degree program to include Paul Quinn College, the nation's first urban work college and one of the oldest Historically Black Colleges and Universities (HBCU) in the country. Chipotle covers 100 percent of tuition costs up front for over 75 different types of business and technology degrees for eligible employees, including crew members, through its partnership with Guild Education, the leading education benefits company in the country.

After 120 days of employment, employees are eligible to pursue debt-free degrees from leading nonprofit, accredited universities, including Paul Quinn College, the program's first HBCU. Additional schools in the debt-free degree program include: The University of Arizona, Bellevue University, Brandman University, Southern New Hampshire University, and Wilmington University.

"We want to provide employees with the tools to achieve their full potential and recognize that financial barriers can be one of the biggest obstacles for not furthering their education," says Marissa Andrada, Chief Diversity, Inclusion and People Officer at Chipotle. "Ensuring we provide inclusive benefits and a support system for our employees and recognizing the importance of offering an HBCU in our education program will continue to aid in our efforts to cultivate a better world."
Instagram expands shopping on IGTV, plans test of shopping on Reels
Instagram announced the global expansion of its Instagram Shopping service across IGTV. The product, which lets you watch a video then check out with a few taps, offers creators and influencers a way to more directly monetize their user base on Instagram, while also giving brands a way to sell merchandise to their followers. Instagram said it would also soon begin testing shopping within its newer feature and TikTok rival, Reels.

Shopping has become a larger part of the Instagram experience over the past few years. Instagram’s Explore section in 2018 gained a personalized Shopping channel filled with the things Instagram believed you’d want the most. It also expanded Shopping tags to Stories. Last year, it launched Checkout, a way to transact within the app when you saw something you wanted to buy. And just this summer, Instagram redesigned its dedicated Shop section, now powered by Facebook Pay.

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