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Loyalty360 Reads: October 21 | Blenders Eyewear Launches New Collection, Target To Pay More Than $70

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Blenders Eyewear Launches New Collection of Goggles and Winter Sport Accessories
Blenders Eyewear unveiled its 2021 SNOW line, expanding on its collection of signature fresh looks and bold styles made to dominate the mountains this winter. The e-commerce company is introducing an all-new goggle collection as well as its first line of cold-weather accessories and winter safety gear – including helmets, beanies, balaclavas, and neck gaiters. The launch features a total of 26 pairs of goggles with a variety of bold color-ways to match any gear setup. Two styles were designed exclusively with Blenders athletes, including two-time Olympic snowboarder, Jessika Jenson and pro snowboarder Cam FitzPatrick.

"Whether you're shredding the bunny slopes or the black diamonds, Blenders now has you covered for all your deepest winter desires," says Blenders Founder and CEO Chase Fisher. "Our team of designers and professional outdoor athletes went all out this year on designing the coolest gear that will have you looking good and performing at your peak. These new attention-grabbing styles are affordable and dependable – guaranteeing a great day on the mountain in any condition."
Target To Pay More Than $70 Million In Bonuses To Hourly Employees Ahead Of Holidays
CNBC reports that Target will spend more than $70 million on another round of employee bonuses during the coronavirus pandemic, as the holiday shopping season picks up.

The retailer will pay $200 to its more than 350,000 employees who work at stores, distribution centers and contact centers, according to a post on its corporate website. It will pay the bonuses by early November.

Grocers and big-box retailers, including Walmart, Amazon and Kroger, temporarily increased pay and gave bonuses to hourly workers early in the pandemic. The “hero pay” was meant to recognize workers who helped the company replenish shelves during weeks of stockpiling and put their own health at risk.
T‑Mobile Transports Fans onto the Field in First‑Ever World Series 5G Experience
T-Mobile, Major League Baseball and the Major League Baseball Players says they’re putting fans onto the field alongside the world’s best players as they gear up for the 116th Fall Classic, bringing people closer than ever to the action with T-Mobile 5G BP.

With 5G-powered cameras on America’s largest 5G network, the Un-carrier and MLB will present a streaming batting practice show like nothing fans have ever seen: T-Mobile 5G BP. T-Mobile 5G BatterCams mounted on caps of players and coaches will provide a first-person view of the action on the field in real-time. 360-degree T-Mobile 5G FieldCams will also deliver an immersive view, virtually transporting fans onto the field. The unprecedented event is made possible by T-Mobile’s nationwide 5G network which enables high-definition cameras to transmit wirelessly, allowing for true mobility.

“Connectivity has never been more important – to connect people to family, work, school … and now America’s game,” says Neville Ray, President of Technology at T-Mobile. “5G will change the way we live, work and play. A broadcast like this has never been done before, and it offers a glimpse at how wireless connectivity is set to transform the way we watch and interact with live sporting events and more … and how only T-Mobile is able to unleash the power of 5G with America’s only 5G network offering both coverage AND speed.”
GameStop Releases its ‘Ready. Set. Gift.’ 2020 Holiday Gift Guide
It’s the most wonderful time of the year and GameStop is lending a helping hand to assist gift-givers as they begin their holiday shopping with the release of its ‘Ready. Set. Gift.’ 2020 Holiday Gift Guide. The 60-page gift guide is filled with the hottest video game and pop culture collectibles merchandise that are sure to be on the wish list of all gamers and collectors.

With hundreds of video game software, hardware, accessories, pop culture products, board games, apparel and many other gift ideas listed, the ‘Ready. Set. Gift.’ holiday gift guide features a complete line of exclusive officially licensed merchandise from many popular franchises, including Star Wars, Pokémon, Marvel, and Fortnite to name a few.

Additionally, the gift guide includes a robust list of new video games, including upcoming titles such as Call of Duty: Black Ops Cold War, Cyberpunk 2077, Assassin’s Creed Valhalla, Hyrule Warriors: Age of Calamity and many more, as well as gaming hardware from Sony, Xbox and Nintendo, and an expanded lineup of PC hardware and accessories.
Truist Introduces Vinoo Vijay as Chief Marketing Officer
Truist Financial Corporation says Vinoo Vijay has been hired as the company's chief marketing officer. Vijay will oversee all of marketing, including brand strategy, line of business marketing, multicultural marketing, sports and entertainment marketing, digital marketing, direct and regional marketing, as well as social, creative and advertising.

"Innovative technologies, human touch and distinctive client experiences are the cornerstones of the Truist brand," says Chief Digital and Client Experience Officer Dontá Wilson. "They're also the hallmarks that punctuate Vinoo's decades-long marketing career. Widely considered one of the most innovative marketers, his experience leading financial services marketing at scale, transforming client experience, and launching breakthrough brands makes him the perfect leader to accelerate our brand promise of standing for better."

Vijay brings more than 20 years of purpose-driven leadership and proven experience helping top-tier companies, including H&R Block, TD Bank, Ally Financial, Bank of America and FedEx, redefine their brands and client experiences. Most recently, as the former chief marketing officer at H&R Block, he led the development of data-driven marketing performance and the successful integration of the new company purpose into their brand story. As chief marketing officer at TD Bank, he helped build and grow a new U.S. banking brand centered on the power of personal banking. As head of Global Brand and Product Marketing, he conceived the Ally brand and led the successful launch of the new digital financial services brand along with several client innovations.

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