The Save the Sale feature engages with consumers while they are shopping and works to identify and quickly resolve their challenges before the sale is lost. Chatter’s proprietary AI technology categorizes text responses, then provides hyper-targeted solutions for common barriers to purchase in real-time. The solution can detect customer frictions such as lack of inventory, personalizes the engagement, and redirects the customer to the online store funnel to increase conversion. These actionable insights help brands sharpen their win-back strategy and decrease the flow of existing or potential customers toward competitors.
Zara Expands Sustainability Efforts to Resale Market
Spanish retailer Zara has officially stepped into the resale market as it revealed plans to launch its own pre-owned platform in the UK. ‘Zara Pre-Owned’ will be integrated through Zara’s physical stores, its e-commerce site and its mobile app. Through the platform, customers will be able to resell their Zara items through a peer-to-peer process.
The retailer will also be offering repair services on any used Zara garment. Customers will also be allowed to request that their used clothing be collected from their home for donation. This feature builds on Zara’s donation containers, with online donations now set to go to the Red Cross. The retailer’s goal is to urge its customers to make more sustainable decisions.
Pokeworks Partners with GroupRaise for Fundraising Efforts
The online fundraising platform will be connected to current and future locations, giving Pokeworks an easy way to connect with its community to give back. Pokeworks recently donated proceeds from its Spicy Crunchy Surimi Bowl sold to Heart of Dinner, a non-profit helping to end food insecurity.