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Loyalty360 Reads: October 3: Food Lion’s Shopper Savings, Estee Lauder and BALMAIN Partnership, and

October 3, 2022 7


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Food Lion Strategizes to Save Shoppers Money

Food Lion is employing a multi-pronged strategy to ease the strain on its customers’ wallets. Initiatives range from daily savings and personalized offers to store brands and budget-friendly recipe options. Customer feedback also plays a key role in Food Lion’s efforts to help families busy looking for easy ways to save, whether it entails weekly sales, special savings events or other initiatives.

In addition to weekly specials, the grocer encourages shoppers to sign up for its MVP loyalty program, enabling them to earn rewards, access digital coupons and receive exclusive pricing. Customers who choose to shop online earn monthly Shop & Earn rewards, receive digital coupons and track their savings with My Wallet.

BALMAIN Enters Collaborative Partnership with Estee Lauder

Estée Lauder and BALMAIN have entered into a license agreement to collaboratively develop, produce, and distribute a line of luxury beauty products: BALMAIN BEAUTY. The collaboration is expected to launch in fall 2024, with the goal to transform the luxury and couture beauty world through design, craftsmanship, and a commitment to innovation.

Guillaume Jesel will be appointed President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development, effective immediately. “BALMAIN and Olivier Rousteing are visionary forces in global fashion. We look forward to working with them to expand the BALMAIN universe and forge a new space in luxury beauty that clearly reflects the strong, inclusive, and fearless spirit of the brand,” said Jesel.

Zulily Partners with Big Brands to Boost Profits

Online marketplace Zulily is joining forces with brands like Nike and Levi Strauss to offer exclusive deals by popular brands rather than flash sales from lesser known or boutique bands. The platform offers large companies a space for selling excess inventory on dedicated landing pages.

While traditionally, the online retailer focused on deep discounts and flash sales on items like clothing, children’s toys and housewares, it is changing its sales strategy to focus on exclusive deals from well-known brands.



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