• Home
  • keyboard_arrow_right News
  • keyboard_arrow_right Loyalty360 Reads: October 5 | Shoe Carnival Goes Pink, Sephora Expands Racial Diversity Push, and Mo


Loyalty360 Reads: October 5 | Shoe Carnival Goes Pink, Sephora Expands Racial Diversity Push, and Mo




Shoe Carnival Goes Pink in Partnership with American Cancer Society
Shoe Carnival, a leading retailer of moderately priced footwear and accessories, announced Friday that for the past five years, Shoe Carnival has partnered with the American Cancer Society, raising more than $1.4 million to fight cancer. For the month of October, Shoe Carnival will be raising money for Breast Cancer Awareness Month.

Customers who choose to donate will be able to round up their in-store purchase total to the next dollar amount. All proceeds will support the American Cancer Society’s work in breast cancer research and patient services.

“It is a sad fact that cancer, particularly breast cancer, touches so many in the lives of our associates and customers,” says Shoe Carnival Vice Chairman & CEO Cliff Sifford. “We appreciate that all these small donations add up quickly and really go a long way in their impact on the fight against cancer.”
Sephora Expands Racial Diversity Push Through Grant Program
Sephora is pledging to increase access to grants and venture capital for minority-led beauty brands, the latest step by the retailer to support diversity in an industry that has been criticized for catering largely to White customers.

The six-month incubator program, originally designed to boost women-owned brands, will host eight to 12 founders whose products range from hair-care to fragrance to skincare, Sephora said Thursday in a statement. The company, which didn’t disclose financial details, intends to develop, and ultimately offer to consumers, each brand that participates in the program.
Taco Bell Sets Up Personalized Taco Gifting Service
Taco Bell is establishing an e-gifting feature ahead of the holiday rush, looking to court consumers who want to send friends and family comfort food and personalized messages as presents.

The Taco Gifter, which will become a permanent fixture, builds on the marketer's long-running experiments to position itself as a lifestyle brand that has more to offer than traditional restaurant services — an approach that's paid off in building a cult following of devotees, while not alienating a general audience.
Last year, Taco Bell took over a hotel in Palm Springs, California, meticulously refurbishing the location to reflect different aspects of its brand. The destination, dubbed "The Bell," quickly booked up, and drew online attention as influencers and fans documented their stays.
Ally Financial Commits $30 Million to Communities Across the U.S.
Ally Financial will invest $30 million in communities across its geographic footprint over the next three years. As part of this commitment the company has formed the Ally Charitable Foundation, which will deploy grants to support economic mobility in the communities Ally serves by focusing on affordable housing, financial literacy, workplace preparedness and other initiatives.

"Ally's investment in its communities has grown as our business has grown and, over the next three years, we will continue our impactful giving through both the Ally Charitable Foundation and other corporate grants," says Alison Summerville, Business Administration executive and head of Corporate Citizenship, Ally. "The $30 million in grants will fund the incredible work of many nonprofit organizations throughout our communities, including the Local Initiatives Support Corporation, Junior Achievement USA and the Thurgood Marshall College Fund."
October is National Farm to School Month
October is National Farm to School Month, an annual campaign that celebrates the connections happening across the country between kids, families and their community food systems. This year’s theme is “It Takes A Community to Feed A Community.”

To celebrate, on Thursday, October 8 at noon, Green Umbrella, along with farm to school partner organizations in Ohio and Indiana, will bite into local apples for the 2020 Great Lakes Great Apple Crunch. Schools and co-curricular organizations are invited to join in and can download supplemental crunch guides to help find local apples and plan coordinating activities. Registration is available at: https://www.cias.wisc.edu/applecrunch

“The simple act of purchasing and crunching into local apples can be done at both home and community settings and demonstrates your appreciation for the community food system,” says Tony Staubach, Educator, 4-H Youth Development at Ohio State University Extension. “The event highlights the many nodes within the food system – such as farmers, harvesters, food hub distributors, school nutrition professionals, educators, garden coordinators, bus drivers and more – responsible for getting food from farm to cafeteria.”


Source link

Previous post