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Loyalty360 Reads: October 9 | Papa John’s Raises More Than $3 Million with the Shaq-A-Roni Pizza, Ha




Papa John’s Raises More Than $3 Million with the Shaq-A-Roni Pizza
Papa John’s announced the company raised more than $3 million through sales of the Shaq-a-Roni pizza for The Papa John’s Foundation for Building Community, which supports communities as they work together for equality, fairness, respect and opportunity for all.

From June 29 through August 23, one dollar from every Shaq-a-Roni sold was donated to The Papa John’s Foundation for Building Community. The Foundation will now distribute the donated funds to organizations that support its mission including Boys & Girls Clubs of America, World Central Kitchen, and UNCF (United Negro College Fund). Grants will also be given to Goodr to support efforts to build food-insecure communities and GLI (Greater Louisville Inc.) to support the Business Council to End Racism. Within the next year, the remainder of the funds will be distributed to other grassroots organizations in communities across the country.

“Thanks to the generosity of each customer who ordered a Shaq-a-Roni pizza and the support of our franchisees and team members, we raised more than $3 million to support communities and causes very close to my heart,” says O’Neal, Papa John’s Board Member and franchise owner.
Hank’s Gourmet Beverages Inks NYC-Metro Distribution Deal with AriZona Beverage Company
Hank’s Gourmet Beverages, one of the pioneers of the burgeoning craft soda category, signed a distribution agreement covering the New York Metro market with AriZona Beverage Company, the Woodbury, N.Y. based behind America’s best-selling and most broadly distributed Iced Tea and Juice brand.

This deal greatly expands Hank’s footprint, making its ten gourmet flavors readily available at more supermarkets, convenience stores, specialty shops, pizza places, cheesesteak joints, corner markets and ethnic neighborhood eateries across the New York Tri-State area.  The deal represents the first time AriZona has taken on the full-line distribution of a Craft Soda brand in the nation’s leading DMA.

“Since the 1990s, our distribution arm has worked to provide the broadest possible array of retailers with the most comprehensive range of the very products the beverage industry has to offer,” says Christopher Rochford, General Manager, AriZona Beverage Company Metro NY.
Macy's will commit 15% of its shelf space to Black-owned brands
Macy’s Inc. is readying a commitment to devote a portion of its shelf space to Black-owned brands, a sign the movement for more diverse sourcing is gaining traction at big-name retailers with real spending power.

The department-store chain wrote in an October presentation to investors that it would be taking the 15 Percent Pledge to “increase the diverse vendor” pipeline at the company. The slides, which Macy’s plans to start presenting to investors on Oct. 9, don’t specify whether the pledge would be for the entire store or just a unit, like the beauty division. It also didn’t give a timeline for the action.

Macy’s declined to comment on the slides. The 15 Percent Pledge organization, a grassroots group started in the wake of the police killing of George Floyd, has called on major retailers to expand their supplier base to include more products owned by people of color. To date, the biggest retailers to sign on have been Sephora, West Elm and Rent the Runway. Adding the country’s largest department store would be a big win to the movement.
7-Eleven and Glaceau Team Up for More Exclusive Slurpee Flavors
7-Eleven Inc. is offering two new limited-time flavors for those thirsty for sugar-free Slurpee options. The Glacéau vitaminwater zero sugar flavors are named Rise and Shine but can be enjoyed morning, noon or night, the convenience store retailer stated.

Rise is a citrusy orange flavor while Shine is a refreshing strawberry lemonade. Both are available exclusively at participating locations.

The new flavors are a follow-up to the first sugar-free Glacéau vitaminwater Slurpee flavors, Fire and Chill, which launched in 2019, as Convenience Store News previously reported. Chill, a blueberry lavender flavor, became the best-selling sugar-free Slurpee flavor in more than two years, according to 7-Eleven.
Mighty Auto Parts Launches Fall Consumer Rebate Promotion
Mighty Distributing System of America, an auto parts franchisor, launched a new fall consumer rebate program. Now through November 30, 2020, consumers having their vehicle serviced at automotive repair shops offering Mighty parts and chemicals can receive a rebate up to $70.

This Mighty promotion encourages preventive maintenance and helps professional automotive service providers use Mighty products to build consumer loyalty. Rebate checks are made payable to the original servicing retailer and mailed directly to the consumer. The consumer then gains the full value of the rebate upon their next service and/or purchase from the same retailer, when used within 180 days of the issue date on the check.

“These consumer rebate promotions are one more way Mighty continues to provide exceptional support to our franchise partners and they, in turn, to their customers to help grow their businesses,” says Ken Voelker, Mighty Auto Parts CEO. “Our rebate promotions are also a great way to encourage consumers to properly maintain their vehicles.”


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