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Loyalty360 Reads: Outdoor Enthusiasts and Gamers Get Epic MTN DEW Perks, Promo App Supports Grocer’s


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MTN Dew Celebrates Outdoor Enthusiasts and Gamers with Two New Loyalty Programs 

MTN DEW is rewarding soft drink fans by rolling out two year-long rewards programs offering customers the chance to embrace what they love with top-notch gear, fun perks, and special experiences. MTN DEW has fans covered — whether they are heading for the campsite or strapping in for a gaming marathon with friends.  

Points can be collected when eligible MTN DEW packs and bottles are purchased, with thirsty campers and gamers choosing from popular flavors like Original, Zero Sugar, Code Red, and Voltage, plus others. Customers can take advantage of special perks by joining the MTN DEW Outdoor Gear Program and/or the MTN DEW Gaming Rewards Program.  

“We know our outdoor fans are always on the lookout for their next adventure, so we wanted to reward them with some cool gear and experiences to continue to pursue their fearless passions,” said JP Bittencourt, Vice President of Marketing at MTN DEW.  

Participants in the MTN DEW Outdoor Gear Program must enter the codes found on the specially marked packaging at DEWOutdoors.com, where they will earn points redeemable for gear. Those participating in the MTN DEW Gaming Rewards Program are directed to visit MTNDEWGaming.com to earn points redeemable in the brand’s marketplace and “Dew Game Vault” drops. MTN DEW has teamed up with brands ranging from BioLite to The North Face to Xbox and many more.  

“The gaming community is a force to reckon with and we are so proud to be at the forefront, always finding new ways to fuel gamers with the tools they need to elevate their game play and build connections with their crew,” finished Bittencourt. 

MTN DEW’s DEW® Nation is one of its existing rewards programs. Learn more:


Price Chopper/Market 32 Leverages the Power of Upside’s Platform with Promo App 

Price Chopper/Market 32, a subsidiary of Northeast Grocery Inc. operating in six New England states, is leveraging its partnership with the Upside platform with a personalized promo app. Through Upside, the grocer observed 500K incremental transactions that were driven by 50K Upside app users. A new “Check-in” feature will simplify the Upside offer verification process. The better user experience is expected to enhance the AdvantEdge loyalty program offered by Price Chopper/Market 32. The brand also plans to tap into Upside’s direct data feed to further inform loyalty program strategies.        

“Thanks to Upside, we’ve made significant progress in attracting new customers and encouraging our existing ones to consolidate their food shopping with us. Deepening our partnership stands to further accelerate that growth,” said Sean Weiss, Price Chopper/Market 32 VP of Marketing. 

Price Chopper/Market 32 found that by partnering with Upside, its AdvantEdge loyalty program participation has benefited, increasing frequency and incremental spend.  

“Our partnership with them [Price Chopper/Market 32] has proven mutually beneficial, enhancing both the company’s bottom line and consumer satisfaction. By introducing unique, profitable promotions, the collaboration has boosted Price Chopper/Market 32’s sales while helping value-conscious consumers navigate an uncertain economic climate,” said Tyler Renaghan, Upside VP of Grocery. 

Other Price Chopper/Market 32 partnerships include Instacart, in which the Instacart Carrot Ads solution was implemented in support of the grocer’s CPG brand partners.  

Learn about AdvantEdge Rewards here: https://www.pricechopper.com/rewards/  


Market Force’s Footwear Research Reveals Brand Loyalty Matters 

A recent study conducted by Market Force revealed that footwear shoppers prioritize the brand over other factors influencing purchase behavior, such as economic value or styling a particular look. At the top of the rankings for footwear, Market Force reported Journeys and Nordstrom as leaders in loyalty, with other brands falling far behind. Familiar specialized brands also appeared in the study, including Steve Maddon, Doc Martens, Finish Line, and others.   

While often shoppers seek value in fashion, when it comes to footwear, brand loyalty matters most. With regard to price or value, these factors fall behind speedy checkout, ease of finding correct sizes, and the overall shopping experience. When in-store, the quality of the environment matters.  

Takeaways from the study indicate that footwear brands desiring to earn stronger customer loyalty can do so by leveraging promotional campaigns to entice shoppers to give them a try. Brands might also consider reevaluating their position in the market and the customer experience, especially as it relates to in-store operations.      

Access the fashion retail study results at: www.marketforce.com/clothing-footwear-research-2024-access  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:  


Price Chopper/Market 32 boosts loyalty program with promotional app 

If the shoe fits: What really drives consumer choices for footwear? Market Force study looks at top retail brands to uncover where consumers find their footing 

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