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Loyalty360 Reads: Sephora’s SEPHORiA: House of Beauty Returns with Exclusive Customer Experiences, A

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AIR MILES Reward Program Partners with Dollarama 

AIR MILES has announced a new partnership with Dollarama, a Canadian value retailer. The collaboration with Dollarama will begin on August 7th and will include over 1,500 Dollarama stores across Canada. This news follows BMO's acquisition of the AIR MILES reward program last month. 

Additionally, AIR MILES has introduced a new way for collectors to earn Bonus Miles on everyday products at select major grocers through AIR MILES Receipts. The program, initially launched in Atlantic Canada with plans for national expansion, enables collectors to capture a photo of their eligible grocery receipt in the AIR MILES App within 14 days to earn Bonus Miles on qualifying purchases. 

Furthermore, collectors with a linked Canadian issued Mastercard can earn 10 Bonus Miles when they spend $30 or more in a single transaction at Dollarama stores until November 6, 2023. This offer applies to all items available for purchase across Dollarama's wide range of general merchandise, consumables, and seasonal items. Furthermore, BMO AIR MILES credit cardholders have the opportunity to earn 5x the Miles on Dollarama purchases, providing added value to cardmembers until November 6, 2023. 
 

Sephora Announces the Return of “SEPHORiA: House of Beauty”, with Optimized Virtual Customer Experience 

Sephora’s highly anticipated annual beauty event, SEPHORiA: House of Beauty, is set to make its return on September 29th and 30th. After being held as an in-person event in 2018-2019 and transitioning to a global virtual experience in 2021-2022, SEPHORiA will now embrace a hybrid format this year. The event will feature both a live ticketed gathering in New York City and a complimentary virtual experience accessible in select markets worldwide. 

The in-person event taking place in New York City will provide attendees with an immersive opportunity to explore the latest beauty trends and products firsthand, engaging with Sephora's esteemed brands and special surprise guests through interactive experiences. Additionally, the virtual platform will introduce exciting new social touchpoints, enabling visitors to engage in live chats with Sephora Beauty Advisors and participate in engaging games that offer Beauty Insider points as rewards. As an added bonus, attendees will have the chance to redeem a distinctive free NFT (Proof of Attendance Protocol), or P.O.A.P, upon entering the space. These exclusive NFTs can be integrated into Crypto wallets, offering a unique digital keepsake of their participation in the event. 
 

Pour Moi Skincare Launches Pour Moi Elite Subscription Service 

Pour Moi Skincare has officially introduced Pour Moi Elite, a subscription service created in partnership with Simplistic, an eCommerce agency. Pour Moi Elite’s goal is to take a personalized approach to skincare routines by leveraging the unique characteristics of each individual's local climate and daily weather changes. With the launch of its new subscription service, Pour Moi Skincare aspires to provide an exceptional level of service that seamlessly blends cutting-edge technology, convenience, and tailor-made skincare solutions.  
 

Read More on Trends, Updates, and Industry Leaders.  



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