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Loyalty360 Reads: September 14: Panera Offers CarPlay Ordering for Loyalty Members, UpstartWorks to

September 14, 2022 3


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Panera Loyalty Members CarPlay Order System
Panera loyalty members can now place orders from CarPlay. Members of Panera’s loyalty program, MyPanera, who have an iPhone will now have access to the Panera app to place an order or to redeem their Unlimited Sip Club subscription right from their car dashboard using CarPlay.  

CarPlay is the latest expansion from Panera into innovative ordering channels in addition to delivery, rapid pickup, drive-thru, curbside and catering.

UpstartWorks Selected by Amazon for Online Brands
UpstartWorks e-commerce commercialization platform company announced it has been selected by Amazon to promote Buy With Prime. Buy With Prime allows consumers to purchase products directly from a brand's DTC Site, and Amazon will deliver the product complete with Prime Member benefits, including free shipping, tracking, and return options. 

Buy with Prime will initially be available by invitation only for merchants using Fulfillment by Amazon (FBA) and will roll out through 2022 as merchants are invited to participate, including those not selling on Amazon or using FBA.

Long John Silver’s Appoints SVP of Digital
Long John Silver’s appointed Dawn Polizzotti as senior vice president of Digital. Dawn is a global marketing leader with more than 25 years of proven results revitalizing and growing brands in the restaurant and consumer packaged goods industries.

Dawn is eager to get to work, saying: “It’s an exciting time to be joining the Long John Silver’s crew – there is so much opportunity to expand the iconic brand’s digital footprint. In this new role, I plan to leverage my previous experience to accelerate Long John Silver’s off-premise sales and CRM and increase brand loyalty and customer satisfaction through increased digital and social media engagement.”
 



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