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Loyalty360 Reads: September 15 | McDonald’s to Allow Franchises in Russia, Verizon to Acquire Tracfo

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McDonald’s to Allow Franchises in Russia
McDonald’s is widening its franchise operations in Russia to drive expansion deeper into provincial areas as rival international restaurant chains flock to the growing market.

The fast-food chain, which has run its own outlets since launching in Russia in 1990, is lining up more partners after last year picking Russia’s largest restaurant holding company Rosinter ROST.MM as its first franchisee.

“Beyond the Urals, we are interested in Western and Eastern Siberia, and we are also considering franchising out restaurants in (Russia’s western) enclave of Kaliningrad,” says Russia CEO Khamzat Khasbulatov.
Verizon to Acquire Tracfone
Verizon says that it has entered into an agreement with America Movil to acquire Tracfone, a pre-paid mobile provider in the U.S.

Tracfone is the largest reseller of wireless services in the US, serving approximately 21 million subscribers through a network of over 90,000 retail locations nationwide. A longtime partner of Verizon, more than 13 million Tracfone subscribers currently rely on Verizon’s wireless network through an existing wholesale agreement.

“This transaction is aligned with what we do best: providing reliable wireless service alongside a best-in-class customer experience,” says Hans Vestberg, Chairman and CEO of Verizon. “We are pursuing this important strategic acquisition from a position of strength given our very strong and prudent financial profile.”
Hotels.Com Launches its First Credit Card
Hotels.com launch its first-ever credit card, the Hotels.com Rewards Visa Credit Card. The no-annual-fee card was designed with the traveler in mind, offering rewards that transform everyday spending into more rewarding travel.

As a Hotels.com Rewards member, consumers can collect one stamp for each night stayed at any eligible property. After collecting 10 stamps, they will get a reward night to stay at one of the half a million properties Hotels.com offers.

“We believe that traveling should be rewarding, and Hotels.com is excited to offer another way for travelers to earn more rewards through their everyday spending,” says Ben Blake, senior vice president for Hotels.com brand.
Marathon Petroleum Employees Support Local Food Bank
Marathon Petroleum employees in Anacortes, Wash., donated the equivalent of 402,250 pounds of food to children in Skagit County. Because of their efforts, the Anacortes refinery was awarded the title of C.H.O.W. Champion by the Helping Hands Food Bank.

During a recent Stuff the Bus Food Drive to benefit the food bank’s Cutting Hunger on Weekends (CHOW) program, employees collected both monetary and food donations. Employees donated $5,510; the company matched that amount; and the Anacortes local giving committee added $5,000 to the cash donation. In addition, two pallets of food were given to the food bank.
Advance Auto Parts Providing Fans With Complimentary NASCAR Roots TrackPass Subscriptions
TrackPass on NBC Gold provides race fans with comprehensive live coverage of the NASCAR Whelen Modified Tour and ARCA Menards Series. Now, thanks to Advance Auto Parts, race fans have a chance to grab a free year to catch their favorite NASCAR Roots action for a limited time. The offer is available to the first 1,000 to enter the code, while supplies last.

TrackPass on NBC Sports Gold builds off the foundation set by FansChoice.tv, and the NASCAR and NBC Sports collaborative product becomes the most robust live and on-demand motorsports content offering in the domestic digital marketplace.

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