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Loyalty360 Reads: September 2 | Sony Increasing Collaboration Between Anime and Games, PayPal Introd




Sony Increasing Collaboration Between Anime and Games
Sony Corporation says that it plans to increase its focus on Japanese anime, with the goal of bringing content to fans around the world via its video games, music, and picture segments.

In the company’s annual report, Sony says it will continue to work on converting its PlayStation IPs into movies and television shows.

“We have been making films using the Sony Pictures Universe of Marvel Characters, a particularly successful endeavor the last few years,” the report says. “In addition, we have been developing movies and television shows based on IP from PlayStation games, and reactivating IP we already own, such as Jumanji and Bad Boys.”
Pro Bowl Running Back Partners With Lids On Custom Hat Design
Veteran Pro Bowl running back Melvin Gordon has partnered with Lids, a leading sports retailer to unveil new hat customizations at retail locations with a Custom Zone by Lids. Gordon is also working with Lids' creative team on his own hat design, set to be released later this year, and will be featured in a series of branded content.

“I have been a member of the #LidsLoyal since I was a kid,” says Gordon. "Going to the mall and getting a new hat from Lids has always been a special experience. To be able to partner with such an iconic retailer and ultimately create my own custom hat design is really special to me."

Gordon – the first NFL player Lids has formally partnered with – initially teamed up with the retailer in October 2019, when the football star joined the company as a Store Associate and its first #HAThlete in a viral campaign called Employee of the Month.
Study Finds Late Delivery Impacts 50% of On-Demand Food Delivery Customers
On-demand food delivery services have a customer support problem, according to a new study by First Orion, a provider of communication transparency solutions.

Half of the 2,000 survey respondents said the top reason for needing to connect with the delivery service's customer support team was the late delivery of their food order. However, 62% had missed a call about issues with their delivery because they didn't recognize the phone number calling, leading to dissatisfaction (more than 80%), not to mention hungry customers.

“It's clear from our research that food delivery has a ways to go before improving answer rates and customer satisfaction,” says Viki Zabala, chief marketing and product officer at First Orion.
“Right now, too many customers are hangry when there is a potential issue with their order.”
Natural Grocers Launches "Ladybug Love Your Neighborhoods" Partnership
In honor of September being Organic Harvest Month, Natural Grocers has begun a partnership with Beyond Pesticides, a nonprofit organization that aims to protect public health and the environment by leading the transition to a world free of toxic pesticides.

Natural Grocers is holding an accompanying fundraiser and giveaways, exclusive educational programs, discounts, and more. Some of the festive highlights include the new "Organic Meal in a Bag" giveaway, a special free Nutrition Education organics program, and deep discounts for {N}power members.

“We sell 100% organic produce year-round because of our family's and company's dedication to improving human health, strengthening environmental health, and ensuring economic viability for future generations," says Heather Isely, Natural Grocers Executive Vice President.
PayPal Introduces Interest-Free Buy Now Pay Later
PayPal has launched "Pay in 4," a short-term installment offering for customers in the U.S. The company says Pay in 4 can help merchants drive conversion, revenue and customer loyalty without taking on additional risk or paying any additional fees, while enabling consumers to make a purchase and pay over four, interest-free installments.

Pay in 4, which is part of PayPal's growing suite of Pay Later solutions, enables merchants and partners to get paid upfront while enabling customers to pay for purchases between $30 and $600 over a six-week period. Pay in 4 is included in the merchant's existing PayPal pricing, so merchants don't pay any additional fees to enable it for their customers. Consumers pay no fees1 or interest, and payments are seamless with automatic re-payments. Pay in 4 will also appear in the customer's PayPal wallet, so they can manage their payments in the PayPal app.


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