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Loyalty360 Reads: September 20: Walmart’s Virtual Fitting Room, Clorox First-Party Data Insights, an


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Walmart Unveils Virtual Fitting Room
Walmart is launching a virtual try-on tool to help shoppers see how clothing will fit on their own body to encourage more apparel sales. This is the latest feature the company has added to its website through the acquisition of Zeekit virtual fitting room startup.

The newest feature for Walmart, “Be Your Own Model,” uses algorithms and machine learning technology that was originally used to develop more accurate topographic maps. Shoppers can use it to virtually try on items across Walmart’s private brands as well as select items from national brands.

Clorox Reveals First-Party Data Insights
Clorox recently achieved 70% of its goal to collect first-party data from its 100 million consumers. The consumer value exchange initiative on the brand’s website offers discounts and other perks in exchange for information. The data will help the company not only learn about its consumers, but enable it to offer more personalized promotions, building stronger brand loyalty.

Says Doug Milliken, Vice President of Marketing Transformation, “The more we know about a person, the more we can be relevant to them at the time when they need the right information.”

Snipp Interactive Renews Loyalty Rewards Partnership
Snipp Interactive was recently chosen as the loyalty program provider for a leading American multinational beverage corporation. Using the SnippREWARDS loyalty platform, the beverage company deployed the program across 9 countries in the past 12 months. Over the next year, the company plans to launch across several additional sectors.

SnippREWARDS is one of the components of the SnippCARE Platform, a modular customer acquisition & retention platform. The SnippREWARDS Platform enables clients to implement multiple omni-channel, objectives-led, ROI-driven programs to incentivize and engage customers.

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