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Loyalty360 Reads: September 22 | IHG's Voco Brand Makes US Debut, Chevron Goes Near-Touchless at the

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IHG's Voco Brand Makes US Debut
InterContinental Hotels Group will roll out its upscale Voco brand in three US locations: New York City; St. Augustine, FL; and Columbia, MO.

The first conversion is set to be the existing Franklin Hotel on Manhattan’s Upper East Side, followed by Voco Historic St Augustine in the nation’s oldest city, and Voco The Tiger Hotel in downtown Columbia, near the University of Missouri campus.

Initially launched in 2018 with the first hotel in Australia, the brand has a focus on conversion opportunities, combining the feel of an independent hotel with the quality and reassurance of a global brand.

Currently the brand has 12 properties in IHG's Europe, Middle East, Asia, and Africa (EMEAA) region. The development pipeline of 28 new properties will take Voco into 19 countries over the next five years, including Greater China, with a hotel set to open in Hangzhou “very soon.” This will be followed by a Voco Wuhan Xinhua next year.
Chevron Goes Near-Touchless at the Pump
Consumers using Chevron and Texaco mobile apps can now add Visa, Mastercard, American Express and Discover as linked payment methods. Coupled with the Chevron- and Texaco-branded cards and PayPal and Venmo options already available, Chevron’s mobile app wallet presents multiple payment options to choose from.

“Adding open-loop cards to our mobile apps continue our strategy to innovate retail fuel transactions and provide consumers with flexibility and secure interaction with our brands,” says Bill Miner, general manager of Americas marketing sales and services for San Ramon, Calif.-based Chevron. “It also reaffirms our commitment to taking care of people on the go: when you choose to fill up at a Chevron or Texaco station, you can expect a personalized fueling experience that is second to none.”
Verizon Expands Relationship with Amazon with Ring Kit
Verizon and Amazon are expanding their relationship to offer Verizon customers the 7-piece Ring Alarm Security Kit with Verizon LTE and the Security by Ring plan. The DIY, easy-to-install system gives customers peace of mind by providing home security from Ring to protect their family, pets and property, all while providing backup connectivity on America’s most awarded wireless network, if home Wi-Fi connectivity is lost.

“By combining our leading network with Amazon’s unique products and services, we’re providing premium access, experiences and integrated offers for our customers in entertainment, connectivity and now, home security,” says Brian Higgins, Verizon Senior Vice President of Device and Consumer Product Marketing.
The Bob Ross Channel Available Now on Redbox’s Free Live TV Streaming Service
Cinedigm says the company’s popular The Bob Ross Channel is now available on Redbox’s Free Live TV streaming platform. Cinedigm already has streaming channels Comedy Dynamics, CONtv, Docurama and Dove Channel available on Free Live TV.

Long-established as America’s destination for entertainment, Redbox is once again providing their users with even more value, choice and convenience with Redbox Free Live TV. The new service is curated to the interests of the broad Redbox audience, offering a wide-range of popular movies and television to enjoy.

“Since its launch in March, The Bob Ross Channel has been quickly embraced by streaming viewers," says Tony Huidor, Cinedigm’s General Manager of Digital Networks. “We are excited that Redbox will introduce Bob Ross’ legacy to many new viewers and provide long-time fans a means to access Bob Ross on a free ad-supported basis.”

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