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Loyalty360 Reads: September 25 | Reports Says McDonald’s Working on First Loyalty Program, Sling TV




Reports Says McDonald’s is Working on First-ever Food Loyalty Program
The New York Post reports that McDonald’s is quietly gearing up to test a food loyalty program to boost pandemic sales.

The article says that’s the word on Wall Street, “thanks to a little-noticed research report detailing a powwow brokerage firm Morgan Stanley recently had with several top McDonald’s executives, including CFO Kevin Ozan and the president of McDonald’s US operations Joe Erlinger.”

The New York Post says that the brand “expects to (finally) launch a loyalty program and is working on plans to test one, which could be a key mobile unlock,” according to the Sept. 18 note.
Sling TV Launches Co-watching Feature for live TV, Sling Watch Party
Live TV streaming service Sling TV is joining in on the co-watching trend with the launch of its own version of a co-viewing feature, which allows friends and family in different locations to watch live TV together at the same time. What makes Sling TV’s implementation unique, however, is that it’s allowing for both text and video chat alongside live TV, which is a first for the live TV industry, it says.

The feature, called Sling Watch Party, is initially available to existing Sling TV customers. But during the beta preview period, the company says guests will also be able to join a Watch Party by creating a free Sling TV account. However, this free access will only be available through Sept. 30.
Susan G. Komen Partners With Topgolf for Those Affected by Breast Cancer
Susan G. Komen, the world’s leading breast cancer organization, is partnering with Topgolf during National Breast Cancer Awareness Month in October to support breast cancer research and families impacted by the disease.

Throughout the month, Topgolf guests can add a donation to the Susan G. Komen organization on their check. For every donation of $5 or more, Topgolf will provide guests with a $10 coupon that can be applied to game play on their next visit. For all event reservations booked at participating venues on www.Topgolf.com/Komen, Topgolf will donate $100 to Komen.

“Breast cancer takes a significant toll on those diagnosed with the disease and their families,” says Paula Schneider, President and CEO of Susan G. Komen. “Partnering with Topgolf creates a fun way to raise critical funds to support patients now and invest in research that will provide new treatment options for patients and lead to the cures. We hope everyone will make time for a Topgolf outing this October.”
MOD Pizza Launches “MOD the Vote” to Support Voter Engagement
MOD Super-Fast Pizza is having a voter engagement initiative, “MOD the Vote” to encourage members of the MOD Squad to use their voices in this upcoming election, and to provide communities with useful voter information and resources.

The 8,500+ employees who work in company-owned locations will receive time off to vote to ensure work is not a barrier against getting to the polls. MOD has launched www.modpizza.com/vote, providing voting information and resources for its employees and customers, including links for voter registration, eligibility, deadlines and state-by-state polling details.

“We strongly believe that every voice deserves to be heard and voting is one of the most powerful ways to create the future you want to see,” says Scott and Ally Svenson, co-founders, MOD Pizza.


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