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Loyalty360 Reads: September 4 | Cinnamon Toast Crunch Giving Away One Million Boxes of Cereal, Ameri

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Cinnamon Toast Crunch Giving Away One Million Boxes of Cereal
Cinnamon Toast Crunch says they will be giving away up to one million free boxes of cereal via rebate during September to thank fans for making Cinnamon Toast Crunch one of America’s favorite cereals.

Through September 30, customers can purchase a box of Cinnamon Toast Crunch online or in-store and receive a rebate for the cost of the box (up to $6.50, excluding taxes) when they visit FreeCTC.com and upload their receipt. Fans can redeem the rebate for both in-store and online purchases of Cinnamon Toast Crunch. Offer limited to one refund per name, family, address, or household. Offer good in the USA and DC, its territories, and military addresses except RI, CT, ND, and Miami-Dade County where taxed, regulated, void or prohibited.

“There are a million reasons to love Cinnamon Toast Crunch, so giving away one million boxes via rebate to celebrate its epic cinnamon taste was only natural,” says Mindy Murray, senior brand experience manager for Cinnamon Toast Crunch. “After all, the only thing that tastes better than CTC, is free CTC.”

To announce the promotion, the brand teamed up with the stars of one of the top family-friendly YouTube channels, Collins and Devan Key, who surprised fans with a CTC-inspired prank on TikTok. Huge fans of Cinnamon Toast Crunch, Collins and Devan jumped at the chance to transform themselves into a disguised CTC box, sharing the one million boxes news with unsuspecting friends.
American Family Insurance, Milwaukee Brewers collaborate on new logo for American Family Field
American Family Insurance unveiled the new logo for the Milwaukee Brewers ballpark to be renamed American Family Field starting January 1, 2021. The ballpark will continue to be named Miller Park for 2020. American Family and the Brewers collaborated on the logo and its selection was a mutual decision.

Last January, American Family announced the new ballpark name, American Family Field, as part of a 15-year partnership and naming rights agreement. The agreement also included a strong community involvement component, as well as naming rights at the Brewers spring training complex, American Family Fields of Phoenix.

“We are honored and grateful to be part of Milwaukee and Wisconsin – our home state for nearly 93 years,” says Bill Westrate, American Family president. “The American Family Field logo we unveil today is as much about the Brewers and their fans as it is about us, and that sentiment is reflected in the logo’s design.”

The American Family Field logo features the distinctive rooflines of the ballpark and the American Family logo, which is changed from its traditional red to the yellow used by the Brewers in their logo and uniforms.

“Our relationship with the Brewers – as well as the city of Milwaukee as a whole – is built on a spirit of partnership and collaboration, and we wanted the ballpark logo to show that. The logo showcases and celebrates both organizations,” says Sherina Smith, American Family marketing vice president.
El Pollo Loco Launches’ Loco Rewards’ Program
El Pollo Loco has launched its “Loco Rewards” loyalty program that allows customers the opportunity to earn more points and rewards for their favorite menu items, including free chips and guacamole just for joining.

Members will earn 1 point for every $1 spent and will unlock a $5 reward after every 50 points earned. This reward offer is the most competitive in the industry, providing the fastest way to obtain a $5 cash award through a rewards program.

Upon sign up, consumers will access a new, free fan-favorite offer: chips and guacamole. Special offers will be available each month—with September featuring double points for L.A. Mex Burritos, as well as in-app frequency challenges with rewards for number of visits and repeat purchase of certain products.

“El Pollo Loco has some of the most loyal customers and we’ve always thought of them as familia,” says Andy Rebhun, VP Digital at El Pollo Loco. “We redesigned Loco Rewards with them in mind to create a more personalized experience with special rewards and offers that we know are meaningful to each customer.”
Penn Station East Coast Subs Updates Restaurant Design
Cincinnati-based Penn Station East Coast Subs is updating its 35-year-old brand with the rollout of PS 2020, which includes a restaurant redesign and certain menu changes and additions. The first restaurants with the new menu and design opened late last year, and all restaurants in the system now have the new menu.

“We spent the better part of a year gathering data, interviewing guests and franchisees, and speaking with crew members about the new layout and our menu changes,” says Craig Dunaway, president. “From the data analysis, interviews and hours of observation, we knew we had something that everyone would embrace.”

Penn Station’s revised menu focuses on bringing the brand’s expertise in hot sandwiches to cold sandwiches as well. The new menu includes six cold sandwiches and highlights eight wraps and salads.

Penn Station has also updated its restaurant design. The PS 2020 design offers an unimpeded view of employees making grilled or cold sandwiches and a more prominently placed deli case. With the new design, customers place and pay for their order in one spot, and both POS stations are in the front of the restaurant. Online and delivery orders are picked up in a different location within the restaurant, so customers do not have to wait in line to pick up their order.
Wawa Launches Sweepstakes to Counter National Coin Shortage
Wawa is having a chainwide sweepstakes where customers can enter to win “Shortis for a Year,” by simply exchanging a minimum of $5 of rolled coins for dollar bills at any Wawa Store through October 1.

Since the start of National Coin Shortage, Wawa has asked its local friends and neighbors for help by offering a Customer Coin Exchange Program. Participants who exchanged $5 or more of coins received a coupon for a free coffee, fountain beverage and/or ICEE. Customers who exchanged $50 or more of coin received a coupon for a free Shorti Hoagie.

“Wawa is grateful to its customers who have participated in the coin exchange efforts to date,” says Dave Simonetti, Senior Director of Store Operations. “From our round-up for charity programs to earning free products as a reward for exchanging their coin for bills, all of these efforts immensely helped reduce the challenges we have experienced as a result of the national coin shortage.”

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