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Loyalty360 Reads: Spring Travelers Earn More Points at Best Western Hotels & Resorts, e.l.f. Launche



Earn More Points with Best Western Rewards this Spring 

Members of the Best Western Rewards (BWR®) loyalty program can earn a free night by staying at Best Western Hotels & Resorts (BWHR) from February 5 to May 5, 2024. Members can enjoy the exclusive offer by staying two nights — they do not need to be consecutive — at BWH Hotels properties in the U.S., Canada, and the Caribbean during this period. The free night will be available for stays through August 25, 2024.   

“The team is thrilled to kick off 2024 with this exciting promotion and enhance our rewards members’ travel plans for the year. Whether travelers want to experience some of our incredible ski properties or escape the cold weather for a beach, rewards members can be confident they are getting the comfort, service, and value they have come to expect from our hotels,” says Joelle Park, SVP, Chief Marketing Officer at BWH Hotels.  

In a separate campaign, Life’s a Trip, travelers are called to embrace life’s imperfections, noting that travel isn’t always easy, but guests can earn rewards by going with the flow during travel. Points are earned for stays at BWH Hotels’ properties and can be redeemed by the member for benefits, Mastercard, Amazon, and Best Western gift cards, gifted to friends through the “Gift a Free Night” option, or even donated to select charities.  

Learn more about the free night stay limited-time offer here:


e.l.f. Cosmetics Launches “your best e.l.f.” Beauty Shopping App 

A new shopping app from e.l.f. Cosmetics has been added to Apple Vision Pro, a spatial computer that integrates digital content with the physical area surrounding the user. The “your best e.l.f.” visionOS app offers a three-dimensional (3D) interface that users manipulate with hand and eye movements. The app was developed in partnership with Obsess

“‘Your best e.l.f.’ is a game-changing beauty experience that welcomes users to relax, de-stress, and focus on being their best self. Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is an evolution for our brand, which has always been digitally-led. We are champions for innovation and new technology platforms. The decision to launch on Apple Vision Pro is not only natural for us; it is critical to continue to meet our community — and entertain them — wherever they are,” says Ekta Chopra, Chief Digital Officer, e.l.f. Beauty. 

App users are engaged through three environments — Camo Cove, Big Mood, and Halo Glow — based on e.l.f. products for sale within the app. Along with the app’s launch, e.l.f. will offer a sweepstakes to win an Apple Vision Pro. Details on the brand’s social media channels are forthcoming. 

Get a peek at the themed app environments: https://www.elfcosmetics.com/your-best-elf  


AI Recipe Generator from Avocados From Mexico® Just in Time for the Big Game 

Avocados From Mexico® has fans of the Big Game covered with its new AI-powered tool, GuacAImole. The brand partnered with 270B, a digital agency located in Texas. Avocados From Mexico invites sports fans to create a #BetterBowl with guacamole as a game day dish. The app utilizes text, image recognition, and image generation to develop personalized recipes. Users can start the process with GuacAImole with as little as one photo. After one or more items are uploaded, a step-by-step recipe is created in GuacAImole, complete with the required ingredients. GPT-4 (text), GPT-4 Vision (image recognition), and DALL-E (image generation) are tapped to inform the tool. 

“Integrating our brand with the cultural trends around us — in this case, AI and the Big Game — gives us an opportunity to continue building our brand and growing awareness in a way that excites and engages consumers. But as much as we wanted to create something fun that reminds them Avocados From Mexico are always good, it was just as important for us to invent a tool that is helpful and makes it easy to add avocados to their celebrations,” says Alvaro Luque, President and CEO of Avocados From Mexico. 

Avocados From Mexico plans to enhance the AI tool with voice and video capabilities in the near future. 

Get your guac game going here:


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   

e.l.f. Cosmetics Launches its First Beauty Shopping Experience for Apple Vision Pro: a Multi-Sensory, Immersive visionOS App, Developed by Obsess  

Avocados From Mexico® launches GuacAImole, a first-of-its-kind AI recipe generator 


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