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Loyalty360 Reads: The Cheesecake Factory Celebrates Rewards Members on National Cheesecake Day, NASC


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The Cheesecake Factory Commemorates National Cheesecake Day with Special Offer for Rewards Members 
On Sunday, July 30th, the Cheesecake Factory is celebrating its favorite day of the year, National Cheesecake Day, by unveiling a fresh addition to its menu: Cookie Dough Lover’s Cheesecake with Pecans. To support a worthy cause, for every slice of Cookie Dough Lover’s Cheesecake with Pecans sold until July 29, 2024, the Cheesecake Factory will generously donate 25 cents to Feeding America.  

Additionally, guests who sign up for Cheesecake Rewards by National Cheesecake Day can then dine-in on Monday, July 31st or Tuesday, August 1st and enjoy any slice cheesecake for half price. Cheesecake Rewards is the brand’s new rewards program that is now available nationwide. The program is free to join and provides members with surprise and delight rewards throughout the year.  


NASCAR, Premier Partners Launch ‘Thank You, Fans’ Campaign to Celebrate 75th Anniversary  

NASCAR is launching a new nationwide campaign called "Thank You, Fans" in collaboration with its four Premier Partners – Busch Light, Coca-Cola, GEICO, and Xfinity. This campaign pays tribute to the devoted and loyal fans who have been the driving force behind America's top motorsport for the past 75 years.  

"Thank You, Fans" will also feature a nationwide sweepstakes, inviting fans to share their personal stories of becoming NASCAR enthusiasts for a chance to win an all-expenses-paid, premium experience at NASCAR's Championship Weekend held at Phoenix Raceway. 

Additionally, on the campaign’s opening weekend on July 8 and 9, NASCAR Fan Rewards will award double points all weekend long for fans who check in via the NASCAR.com leaderboard while watching NASCAR Cup, Xfinity, or Craftsman Truck Series races. 


Budweiser Rallies Soccer Fans with #BringHomeTheBud Campaign 

This summer, Budweiser will unite fans worldwide to support their favorite women's soccer teams as they strive for greatness and compete for the 2023 FIFA Women's World Cup. Titled "The World is Yours to Take," a film featuring Lionel Messi will be unveiled on July 10th, just days before the tournament kicks off. Messi's enthusiastic message aims to inspire both players and fans, questioning who will #BringHomeTheBud for their nation this year.  

Throughout the tournament, Budweiser will reintroduce its iconic symbol from the 2022 FIFA World Cup™ – the Bring Home the Bud beer crates. These crates, symbolizing national pride, will often be dropped in moments of victory, reminding fans that greatness and the celebration of the championship are within reach. 

Read More on Trends, Updates, and Industry Leaders.  

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