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Loyalty360 Reads: Totino’sTM Partners with Comedian for the Big Game, NeoCurrency Adds 2,000th Brand


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Totino’s Wants Flat Piza “Dethroned” 

Totino’s™ Pizza Rolls™ wants viewers of the Big Game to skip ordering pizza for delivery and instead embrace bite-sized pizza snacks — hot and fresh from the home kitchen. In a new ad campaign running during the playoff season, comedian and actor Pete Davidson, best known for his role with the cast of Saturday Night Live, joins the brand in encouraging football and pizza fans to “dethrone traditional flat pizza.”  

“Flat Pizza has had its reign for far too long, which is why I’m teaming up with Totino’s Pizza Rolls in the fight for flavor. Let’s give the people what they deserve — delicious, piping hot pizza snacks!” says Davidson.  

In a partnership with Dentsu Creative, Totino’s developed two ad spots featuring the popular comedian: Pete’s Pre-Game and Pete’s Za Party.  

“With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack. This is brought to life in our creative campaign in collaboration with Davidson, whose comedic style and absurdly funny persona embodies the Totino’s brand perfectly,” says Taylor Roseberry, Brand Experience Manager for Totino’s.  

The brand is also running a campaign on Univision during the live Spanish broadcast of the Big Game. The Spanish-language ad spot is a first for Totino’s. 

Enjoy “Pete’s Pre-Game” video here: https://youtu.be/Ya0B2CoF4jo?si=ytjbhrvvAkhH1Cdr  

NeoCurrency Celebrates a Milestone for International Rewards Catalog 

NeoCurrency has announced an exciting milestone: the 2,000th brand has been added to its international rewards catalog. The company is also celebrating a tripling of sales and an expansion that now embraces 48 currencies across six continents. All of this is achieved with a single reward API integration and dashboard.   

“We set out eight years ago to create the most unique, customer-focused digital rewards delivery platform in the world, and it’s exciting to see that vision becoming a reality. It doesn’t hurt that the industry overall has grown to $200 billion in sales last year in the U.S. from about $90 billion in 2010,” says Geoff Miller, Co-Founder and Chief Executive Officer for NeoCurrency.  

The company intends to continue an expansion of brand offerings, pulling away from specific retailers and moving toward more cash-like options that rewards members can use more frequently. Additionally, NeoCurrency’s Rewards Explorer allows a company to easily search for desired rewards using everyday keywords, like “coffee” or “prepaid.”  

“With our catalog expansion and additional currency offerings, NeoCurrency continues to improve our position to service our growing global clientele,” says Josh Storm, Co-Founder and Chief Creative Officer. 

Check out NeoCurrency’s Rewards Explorer here: https://neocurrency.com/rewards-explorer  

Volkswagen Drivers Will Chat with Vehicles 

Volkswagen announced at the January 2024 CES® electronics trade fair in Las Vegas that ChatGPT integrated into its vehicles will allow travelers to engage in back-and-forth conversations with the system’s voice assistant.  

The technology will respond to conversations, such as raising the car’s temperature when it hears that a traveler is cold, or even providing information on nearby restaurants if the conversations indicate what cuisine is desired. Volkswagen partnered with Cerence on the technology, and the AI-supported feature will be available in vehicles for North American and European Volkswagen customers by mid-year. 

“Our customers don’t want to manually adjust their seats…they want to use speech dialogue systems,” says Kai Gruenitz, Volkswagen’s board member for technical development. 

Watch the Video – Volkswagen and Cerence Unveil AI-Powered Driver Experience at CES 2024:


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   

Totino’s™ Pizza Rolls™ Snacks and Pete Davidson are Saving Football Fans from Flat Delivery Pizza  

NeoCurrency doubles global digital reward catalog and triples sales 

VW vehicles to converse with drivers via ChatGPT by mid-year 

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