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Loyalty360 Reads: uChoose Rewards® Members Benefit at the Pump, New Rural King Rewards VISA® Launche


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Pay with Points at the Pump: Partnership Benefits uChoose Rewards® Members 

Customers with debit and credit cards issued by financial institutions participating in Fiserv, Inc.’s uChoose Rewards® program can use reward balances toward fuel purchases at 7,000 bp and Amoco locations. Almost four million consumers will benefit from the new “pay with points” initiative developed through a partnership between loyalty network platform provider Engage People and Velocity Logic, a provider of loyalty program software for convenience stores. Program members can save up to 50 cents per gallon (restrictions apply). uChoose Rewards’ integration with the Engage People platform allows for a frictionless transaction experience at the pump.  

“Consumers value convenience, and enabling rewards program members to pay with points directly at the point of sale enhances their overall experience,” says Jonathan Silver, CEO of Engage People.  

“Today’s consumer expects to be rewarded for loyalty, and they appreciate the ability to redeem rewards in a variety of ways at places they already visit. Fuel is a regular purchase for the majority of households, and diversifying uChoose Rewards to enable redemption of points at the pump allows financial institutions to broaden the appeal of their card rewards programs,” adds Rajeev Yerukalapudi, Vice President of Product Management at Fiserv. 

Fiserv’s Expectations and Experiences research indicates that 69% of consumers using credit and debit cards choose the card offering the most in rewards when making a purchase.  

Learn more about uChoose Rewards® here:


New Rural King Rewards VISA® Offers Customers 1%-5% Back in Rewards   

Farm and home store Rural King has launched a Rural King Rewards VISA® credit card and is offering it to customers and existing members of its Rural King Rewards program. The card offers up to 5% back in rewards, and approved cardholders can enjoy a $20 signup bonus, too.  

“The Rural King Rewards VISA is a significant step forward in offering our members additional benefits both for shopping at Rural King and in the community. We plan to continue to enhance the Rural King Rewards program over time to continue to add even more value for members, as the initial response to the program has been tremendous,” says Phil Reiter, VP of Rural King Marketing.  

Benefits include:  

  • 1% to 5% in rewards based on purchases  

  • No annual fee  

  • $0 VISA Fraud Liability  

  • Promotional APR of 0% for a limited time (terms and conditions apply)  

As cardholders accumulate reward points, they will receive a $5 reward for every 500 points they earn. Rural King customers with existing Rural King VISA cards will automatically be moved to the new Rural King Rewards VISA credit card.  

“We’re excited about this partnership and the benefits it will bring Rural King cardholders. This opportunity is also significant for the bank as it allows us to continue to grow and expand our customer base,” says Adam Cannon, Senior Vice President, Group Product Manager at UMB Bank in Kansas City, MO. 

Learn more about the Rural King Rewards VISA credit card here: https://www.ruralking.com/visa  


Applebee’s Subscription Pass Helps Out on Date Night  

In mid-January, casual restaurant chain Applebee’s offered a year-long “date night” pass, effective February 1, 2024 – January 31, 2025, for couples watching their budgets. For $200, Applebee’s customers were given an opportunity to purchase a “Date Night Pass” that would allow them to experience 52 weeks of dates at the restaurant. At each weekly visit, diners with passes could expect up to $30 off their food and non-alcoholic drink purchases.  

The new initiative became a hot topic on social media, with one TikTokker reporting the subscription deal could end up costing a couple a mere $3.85 per week for the year ($220/52 weeks) — not counting server tip — if they adhered to a $30 budget when dining at Applebee’s. Online orders for takeout can be purchased with the pass if orders are made through the brand’s website or app (vs. a third-party delivery platform).  

Not all Applebee’s locations are participating in the initiative. A limited number of passes were made available beginning on January 22, 2024, and the brand has since reported that the “Date Night Pass” sold out. Those still interested in the subscription can join Club Applebee’s to learn about future updates. 

Learn more here: https://www.applebees.com/en/specials/date-night-pass  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   

uChoose Rewards Members Can Now Pay with Points at the Pump at bp and Amoco Stations 

Rural King Announces Launch of New Rural King Rewards VISA Credit Card with 5% back in Rewards 

A Popular U.S. Eatery Is Offering a Year-Long Pass for Affordable Dining — As Low As $4 Per Visit: ‘Might Be the Greatest Restaurant Deal You’ll Ever See” 

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