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Loyalty360 Reads: White Claw™ 0% Alcohol Developed for Drinkers Eschewing Alcohol, adidas Launches t



White Claw® Launches New Non-Alcoholic Seltzer in Time for Dry January 

Seeking to engage adult drinkers searching for an alternative to alcohol, White Claw set out to develop a beverage that could deliver the enjoyment that alcoholic drinks can deliver. Existing non-alcoholic drink choices — non-alcoholic beer, mocktails, etc. — often lack the flavor layers that their alcohol counterparts contain and fail to satisfy. 

Following years of research, White Claw developed its proprietary plant-based sweetener technology and produced a new non-alcoholic option. The brand reports the efforts that went into producing its White Claw Hard Seltzer helped to create White Claw 0% Alcohol. The brand also chose to add hydrating electrolytes — similar to what you’d find in a sports drink, with less sugar and calories.  

Results from a new survey executed by White Claw indicate that a significant percentage of Gen Z and Millennials are interested in exploring a “sober curious” or “damp” lifestyle, and yet, many have felt pressured to consume alcoholic beverages. 

“The industry is ripe for disruption as demand for flavorful, non-alcoholic drinks is on the rise, but current options like excessively sweet mocktails, bland waters, and near-beers are disconnected from what today’s adult drinkers want. White Claw 0% Alcohol paves the way for an entirely new adult beverage,” says Phil Rosse, President, Mark Anthony Brands Inc.  

White Claw 0% Alcohol will be available in U.S. markets starting on January 1, 2024 — just in time for the “Dry January” trend in which people abstain from drinking alcohol.  

Learn more about White Claw 0% Alcohol at: https://www.whiteclawzero.com/  

adidas and Roblox Unite To Offer Platform Users Digital Clothing and Bespoke Outfits 

Roblox, the global user-generated content (UGC) platform accessed worldwide for making connections, is now home to adidas digital wearables and accessories. adidas’ designs will appear throughout experiences in the platform, encouraging users to dress up their avatars in some of the brand’s iconic outfits. The Roblox Marketplace will house all adidas items.  

A collaboration between adidas and top Roblox creator Rush Bogin (Rush X) will allow for exclusive, limited-edition UGC to be accessed on a first-come-first-served basis. More adidas x Rush X collaboration products are planned after the initial release. The brand’s entrance into the digital realm is designed to connect with new audiences while providing existing adidas fans with ways to style their avatars with official UGC on the Roblox platform. 

The entire user experience of this initiative is enhanced by pop-up shops in the following experiences: Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train, Dream Island, and Ultimate Ragdoll Playground. 

Visit the adidas store on Roblox: https://www.roblox.com/groups/33382339/adidas#!/store   


Hospitality Company Accor Working with Amazon Web Services To Enhance Travel 

Amazon has announced that Accor S.A. recently launched a generative artificial intelligence (generative AI) solution using Amazon Web Services (AWS). Accor’s new Travel Assistant is designed to help guests discover the best experiences based on travel preferences.  

Accor worked with experts from the AWS Innovation Program, AWS Prototyping, and AWS Professional Services to create the product. Travel Assistant will be added to Accor’s booking platform ALL.com. Leveraging machine learning (ML), a goal of the new travel tool is to replicate travel agent services. A tailored discussion with the guest produces a proposal of experiences to browse and choose. Special offers, available activities, and more are also presented.  

“At Accor, we strive to improve our customers’ experience every day,” says Myriam El Harraq, senior vice president, Brands, User Experience and Innovation at Accor. “Our collaboration with AWS is part of our commitment to innovation and our determination to harness the latest AI technologies to make travel easier, smarter, and more enjoyable.”   

“This is a powerful application of generative AI that demonstrates its potential to transform guest experiences, enabling innovation and helping businesses to do more,” says Steven M. Elinson, head of travel and hospitality at AWS. “AWS is working with Accor to anticipate and innovate what’s next using cloud capabilities.” 

Visit Accor’s booking platform at: http://all.com/  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:   

White Claw® Launches a Radically New Beverage for Adults That Tastes and Feels Like an Alcoholic Drink, Without the Alcohol  


Accor Collaborates With AWS to Deliver Exceptional Guest Experiences 


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