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Loyalty360 Reads: WSJ Names Allegiant Top Airline, Domino’s Shares Up Following Uber Eats Collab, an


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Allegiant Named Third Best Airline by Wall Street Journal 

The Wall Street Journal has added Allegiant Air to its list of top airlines for 2023, ranking the Las Vegas-based airlines third on the prestigious news media’s list. The ultra-low-cost U.S. carrier was ranked first in the industry for handling baggage, mishandling only 1.72 bags per 1,000 passengers. Allegiant was classified as second-best in the industry for controllable completion rate, scoring an impressive 99.8%. The airline was also noted for its absence of bumping passengers last year. The accomplishments played an essential role in the Journal’s high ranking of Allegiant, highlighting the airline’s commitment to value, excellence, and customer satisfaction. 

Allegiant President, Gregory C. Anderson, stated, “We are so proud to be recognized as one of the top airlines in the U.S. by the Wall Street Journal. Allegiant’s unique business model and the role we play in the communities we serve have knitted us into the fabric of the nation’s leisure travel industry. Our broad network of 550 routes provides our leisure customers with affordable, nonstop flights to visit the people and places that matter most. This achievement highlights our Team’s unwavering dedication to delivering value, reliability, and quality service to our leisure customers.” 

Allegiant differentiates itself from other air carriers by connecting travelers in smaller cities to major vacation destinations, removing the stress of layovers and connecting flights. The airline offers passengers the convenience of nonstop flights, which has helped the air carrier create a reputation for providing affordable travel experiences without sacrificing quality service.  

Learn more about who made the Wall Street Journal Best and Worst Airlines list here:


Domino’s Shares Surge After Partnering with Uber Eats and Revising Loyalty Program 

Domino’s Pizza beat Wall Street’s quarterly expectations, prompting shares to rise by 8.5% on February 26. The positive results were likely fueled by overhauling its loyalty program and tempting promotional offers that increased demand for Domino’s pizzas and chicken wings. Moreover, the fast-food pizza chain had a slump in sales early last year, which prompted the company to introduce key strategies, including an Uber Eats partnership that attracted new customers and is expected to fuel sales throughout 2024. Additionally, Domino’s Emergency Pizza deal boosted orders, allowing members to redeem a coupon for free pizza on the rewards app. 

Domino’s CEO Russell Weiner said during a post-earnings call, “Domino’s foundation has never been stronger. These results give us confidence in our brand and the company’s ability to win and create meaningful value for our shareholders.” Weiner also pointed out that Domino’s loyalty program membership increased by 3M in 2023, with 2M joining after the company relaunched its program, contributing to profit margins.  

Domino’s same-store sales in the U.S. increased by 2.8% during the final quarter of 2023, slightly higher than analysts forecasted. The company has announced a $1 billion increase in its share buyback plan, and according to CFO Sandeep Reddy, Domino plans to increase prices slightly by a low-single-digit percentage on its pizzas. The price increase will help offset impending wage increases slated for April 2024 in California. 

Read more about Domino’s fourth-quarter results here: https://ir.dominos.com/news-releases/news-release-details/dominos-pizzar-announces-fourth-quarter-and-fiscal-2023 


Subway Canada Introduces First Footlong Chocolate Chip Cookie 

Cookie lovers across Canada don’t have to wait any longer for what is believed to be the first footlong cookie in the world. Subway has reimagined its signature footlong by delivering what its consumers have been asking for all along — a gargantuan version of its decadent and coveted chocolate chip cookies. Canadian customers enjoyed almost 80 million of the submarine sandwich chain’s cookies in 2022. Now, the ruler-sized version is sure to become a new footlong favorite after arriving at Canada’s Subway locations coast-to-coast. 

Lisa Mazurkewich, Subway’s Head of Marketing in Canada, commented, “The demand for the Footlong Cookie was so overwhelming, and we wanted to deliver for our Subway fans with a limited-time menu item in Canada. From social media to restaurant teams, people were begging for the Footlong treats. The only question now: do you share or eat it all yourself?” 

The now famous Footlong Cookie was first introduced in January 2024 at Subway’s U.S. locations. As this video shows, the foot-long cookies are the perfect sidekick for the fast-food chain’s signature sandwiches or as a mid-day snack to share with friends and family. Last Monday, Subway launched the Footlong Cookie campaign with a 25-foot by 75-foot cookie flyover in Greater Toronto. Now, the long-awaited sweet treat is poised to become the next big hit with Canadian cookie lovers. But only for a limited time, so eager foodies must get them while they’re hot. 

Check out Subway’s new MVP Rewards program here: https://www.subway.com/en-us/rewards  


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:  


Domino’s loyalty program revamp boosts results; to lift prices modestly 

Snack Time at Subway® Canada Reaches New Heights As The Footlong Cookie Arrives North of the Border 

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