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In a blending of hospitality and online gambling, Marriott International’s travel program, Marriott Bonvoy, and BetMGM, a sports betting and iGame operator, have partnered for a rewards collaboration that will provide more incentives to bettors while allowing them to earn rewards.
Players living in licensed states can link their BetMGM and Marriott Bonvoy accounts while earning BetMGM Rewards points when using the sports betting app or playing on the online betting platform. The players can exchange the points for Marriott Bonvoy points, with an allowance of up to 100,000 points a year, which can then be redeemed for free nights and other experiences at Marriott Bonvoy’s portfolio of destinations.
CEO of BetMGM, Adam Greenblatt, stated, “The collaboration with Marriott Bonvoy is a monumental differentiator for us. This partnership will extend our brand to millions of potential new customers while offering our players the unique benefit of utilizing their gameplay to tap into the world of Marriott Bonvoy’s unrivaled portfolio of experiences.”
“This landmark collaboration between Marriott Bonvoy and BetMGM goes beyond hospitality and gaming, unlocking new opportunities for members to ignite their passions and deepen connections with the people and places they love,” added Peggy Roe, Executive Vice President and Chief Customer Officer for Marriott International. “We are excited to welcome BetMGM members with more global access to more than 30 hotel brands,10,000 locations, and a growing portfolio of exclusive and curated member experiences, including sports, music, art, and culinary events around the world.”
The integrated accounts will allow players access to the BetMGM platform’s exclusive games. Members of Marriott Bonvoy and users of BetMGM can link their accounts through the BetMGM Rewards store, its website, or its mobile app.
To commemorate the launch, the companies are offering members a chance to enter and win the “Ultimate LA Sweepstakes” for a curated trip to Los Angeles by basketball star Blake Griffin. The winner can choose up to three friends to accompany them and enjoy roundtrip airfare, a three-night stay at the Santa Monica Proper Hotel, a full itinerary with stops at Griffin’s favorite restaurants, and comedy show box seats. Eligible members must link their accounts between March 18 and April 8, 2024.
Check out one excited fan’s take on the new partnership here:
https://www.youtube.com/watch?v=xAojNuu7SQE
Read more on Loyalty360:
Marriott Bonvoy Enhances Loyalty Perks, Elevates Customer Experience with Taylor Swift
BetMGM and NHL® Announced Partnership Extension
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