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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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QDOBA has announced a series of enhancements to its popular QDOBA Rewards program, making it easier to earn free food fast. Upon joining the revamped program, all members will earn one (1) point for every $1 spent and a free entrée with just 125 points. New members who sign up will immediately receive the reward of QDOBA's signature Queso & Chips to enjoy for free on their next visit to the restaurant.
With a simplified format and two-tier loyalty system, most previous QDOBA Rewards members can now enjoy the flavors they crave for free after fewer restaurant visits. The streamlined design also makes the redemption process easier by automatically placing entrée rewards in members' wallets, so free flavor opportunities are never missed. Some highlights:
"After listening closely to what matters most to our fans, we've introduced a simplified and easier-to-understand program that rewards people with free food fast for eating what they already love," said Keith Guilbault, CEO of QDOBA. "Our guests appreciate that we have set up a program that gets them to flavorful rewards fast, as we've already seen a 20% increase in weekly sign-ups since the program launched."
QDOBA's research around loyalty programs found that easy redemption and relevant, compelling rewards are key to strong member engagement. According to data sourced from QDOBA's loyalty provider, Paytronix, nearly 70% of quick-serve and fast-casual patrons take advantage of loyalty programs offered by several restaurants they purchase from frequently.
"We know that a better customer experience does great things for a brand. Well-designed and executed loyalty programs, especially programs like this one, can have a substantial impact on visit frequency, incremental revenue, and overall customer lifetime value," said Paytronix CEO Andrew Robbins. "We're proud of the collaborative work that QDOBA, in partnership with the Paytronix Data Insights team, did to create a thoughtful program that keeps the customer front and center."
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