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Loyalty360 Reads: February 18: Alaska Airlines Debuts Subscription Model for Flights, Caesars Rewar




Alaska Airlines Debuts Subscription Model for Flights
This week, Alaska Airlines began selling pay-as-you-go flight passes in a move that hops on the popularity of the subscription model. Travelers who agree to pay a monthly fee will receive credits to fly a fixed number of roundtrips among 16 selected U.S. West Coast airports.

A basic subscription starts at $49 a month and requires booking tickets at least two weeks before travel. A more flexible subscription starts at $199 a month and allows same-day booking.

Subscribers can fly on routes within California or between California and Reno or Phoenix, covering about 100 daily flights. Once consumers have selected a plan, they can choose their volume of flights, such as six, 12, or 24 a year. A basic plan with six flights typically costs $763 a year — after taxes and fees.
Caesars Rewards VIP Guests with Exclusive Super Bowl ManningCast from Las Vegas
When working to develop a fresh advertising campaign, the team at Caesars knew the Manning family could add a fun twist. Traditionally, Caesars has pitched its loyalty program as a differentiator, especially when it comes to its sportsbook app and better rewards for bettors. Caesars knew it wanted Manning meet-and-greets as one of those rewards – and with Super Bowl Sunday right around the corner, a unique experience for members came to life.

During Sunday’s Super Bowl, when Peyton and Eli Manning brought a version of their now famed ManningCast to the stage in a ballroom at Caesars Palace in Las Vegas, where their insights and humor were on display in front of about 750 of the casino chain’s highest tier of customers.

At other Caesars properties in Las Vegas and around the country, about 10,000 guests at invite-only parties could watch the show piped in as a companion to the game, or listen to it on Bluetooth headsets that their hosts provided.
Kohl’s Unveils Locations of 400 New Sephora at Kohl’s Shops Opening This Year
Kohl’s has announced a list of 400 stores adding Sephora at Kohl’s shops this year. The 400 stores will span 36 states from Alaska to Maine, eight of which are brand new homes to Sephora at Kohl’s.

As a partnership designed to drive joint success, overhaul Kohl’s beauty business, excite existing customers and bring new customers into Kohl’s, early indications show that Sephora at Kohl’s is succeeding on these fronts.

The introduction of Sephora at Kohl’s has also been the impetus to transforming and simplifying Kohl’s entire store experience. With Sephora at Kohl’s positioned prominently at the front of the store, it provided an opportunity to optimize the store space and expand categories that are most important, like active, casual and beauty. With the store transformation, Kohl’s is working to create a sense of discovery every time a customer walks in.


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