play_arrow
Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
play_arrow
Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
play_arrow
Episode 117 (Interview) with Len Covello – CTO of Engage People admin
play_arrow
Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
play_arrow
Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
play_arrow
Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
play_arrow
Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
play_arrow
play_arrow
Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
play_arrow
Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
play_arrow
Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
play_arrow
The Royal Bank of Canada (RBC) announced that it is expanding its Avion Rewards Program, making its newly launched Avion Select tier membership free and available for all Canadians, no matter where they do their banking. Avion Select members can access up to 40% in savings on everyday purchases from more than 2,400 partners, including McDonald’s, DoorDash, Rexall, Metro, WestJet, Petro-Canada, and more. The Avion Rewards program gives members a chance to earn and redeem points through a wide range of options.
“Accessing value and savings has never been more important for Canadians, and by enabling all of our members to shop, save, earn, and redeem, we’ve created a more inclusive program that offers them limitless choice, freedom, and flexibility. By transforming Avion Rewards and expanding the scale and breadth of our program, we’re able to deliver an end-to-end loyalty experience that brings everyday value to millions of more Canadians while also increasing reach and access for our retail partners,” said Niranjan Vivekanandan, Senior Vice President and Head, Loyalty & Merchant Solutions, RBC.
Avion Select members can enjoy benefits such as earning cashback that is transferrable to any Canadian bank account. Members will also have access to Avion Rewards ShopPlus, a browser extension that searches for the best deals and discounts from thousands of retailers. They’ll also receive access to exclusive experiences and contest opportunities, such as a chance to win tickets to Taylor Swift’s Eras Tour, as RBC is designated as the Official Financial Services and an Official Ticket Access Partner of the Canadian Eras tour. In addition, members can use points to book their travel through Avion Rewards Travel.
Avion Rewards is promoting the program’s expansion by rolling out its “Leave Limits Behind” campaign, which will employ an omnichannel approach with ads across digital, social media, and television.
“Our goal is to show Canadians the limitless potential of Avion Rewards, moving beyond the constraints of traditional loyalty programs,” finishes Carolyn Hynds, Vice President of Marketing at Avion Rewards.
Learn more about Avion Rewards here: https://www.avionrewards.com/index.html
Read more on Loyalty360:
Cathay Pacific Offers Co-Branded Credit Card in Canada
Parkland and Air Canada Link Loyalty Programs to Enhance Member Rewards
AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement
As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech […]
