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RBC Expands Rewards Program for Avion Select Members


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The Royal Bank of Canada (RBC) announced that it is expanding its Avion Rewards Program, making its newly launched Avion Select tier membership free and available for all Canadians, no matter where they do their banking. Avion Select members can access up to 40% in savings on everyday purchases from more than 2,400 partners, including McDonald’s, DoorDash, Rexall, Metro, WestJet, Petro-Canada, and more. The Avion Rewards program gives members a chance to earn and redeem points through a wide range of options. 

“Accessing value and savings has never been more important for Canadians, and by enabling all of our members to shop, save, earn, and redeem, we’ve created a more inclusive program that offers them limitless choice, freedom, and flexibility. By transforming Avion Rewards and expanding the scale and breadth of our program, we’re able to deliver an end-to-end loyalty experience that brings everyday value to millions of more Canadians while also increasing reach and access for our retail partners,” said Niranjan Vivekanandan, Senior Vice President and Head, Loyalty & Merchant Solutions, RBC. 

Avion Select members can enjoy benefits such as earning cashback that is transferrable to any Canadian bank account. Members will also have access to Avion Rewards ShopPlus, a browser extension that searches for the best deals and discounts from thousands of retailers. They’ll also receive access to exclusive experiences and contest opportunities, such as a chance to win tickets to Taylor Swift’s Eras Tour, as RBC is designated as the Official Financial Services and an Official Ticket Access Partner of the Canadian Eras tour. In addition, members can use points to book their travel through Avion Rewards Travel.  

Avion Rewards is promoting the program’s expansion by rolling out its “Leave Limits Behind” campaign, which will employ an omnichannel approach with ads across digital, social media, and television.  

“Our goal is to show Canadians the limitless potential of Avion Rewards, moving beyond the constraints of traditional loyalty programs,” finishes Carolyn Hynds, Vice President of Marketing at Avion Rewards. 

Learn more about Avion Rewards here: https://www.avionrewards.com/index.html  


Read more on Loyalty360:   

Cathay Pacific Offers Co-Branded Credit Card in Canada 

Parkland and Air Canada Link Loyalty Programs to Enhance Member Rewards 

AIR MILES®: Creating One Exceptional Experience To Increase Customer Engagement 

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