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Episode 119 – (Interview) with Sheila Butler – Founder and CMO of Butler Marketing Group admin
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Episode 118 (Interview) with Dan Kustelski – Co-Founder of Chalkline admin
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Episode 117 (Interview) with Len Covello – CTO of Engage People admin
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Episode 116 – (Interview) with Lee-Ann Johnston – Founder of AffiliateINSIDER admin
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Episode 115 – (Interview) with John Bertino – Owner and Founder of The Agency Guide admin
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Episode 114 – (Interview) With Nick Ewen – Director of Content for The Points Guy admin
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Episode 110 – (Interview) with Zachary Slingsby – Founder of Human Factor Media admin
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Episode 108 (Interview) with John Nantz – Founder and Strategy Consultant at Redwood Advisors admin
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Episode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr Design admin
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Episode 106 (Interview) With Brandon Ehrhardt – Senior Director of Partner Programs at Expedia Group admin
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Instead of lowering the number of miles required to redeem flights, airlines can get creative with flexible loyalty redemption options to encourage traveler engagement, while still driving incremental revenue, according to Switchfly.
Airlines have decreased the total number of miles needed to book a rewards flight by 17% over the last five years, thus making loyalty miles themselves more relevant as a selling point. However, it also chomped into airlines’ narrow profit margin on fares: the average profit per passenger across the top seven airlines in the US was just shy of $18 as of 2018. US airlines have been in the black for eight straight years, but that margin is getting slimmer: 9.2% in 2018.
Switchfly, a travel-tech company that works with global travel brands such as American Airlines and Marriott Bonvoy, recently tested a miles-plus-cash based rewards program for a major airline, which lets passengers use their hard-earned miles to partially pay for travel products, while their credit card takes care of the balance. “The airline that launched the pilot program is a reliable, successful carrier with an 80-year track record of providing passengers with exceptional customer service,” said Switchfly CEO Craig Brennan. “As effective as they are, they hit a plateau, they were experiencing loyalty program growth challenges. They needed a loyalty program innovation engine… Read More
Loyalty / Rewards Programs Grubhub Launches Industry Leading Membership Program with Unrivaled Rewards & Exclusive Benefits Grubhub has launched Grubhub+, a membership program with benefits that include unlimited free delivery, […]
